I have a very fixed budget for my adwords campaign if 1,5K / month. It has been eaten up at the end of the month and there has been no display netowork and no retargeting made. I did knew there have been many money eaters and I can set some amount free to have resources for display and retargeting and made it with three clever automated rules. I did a test run for one month and today I analyzed the stats: Better CTR from 2,1% to 4,2%, bettered conversion rate about 1,5% AND set an free amount to invest in new ways by 58% (!!). It a favour for me to share this set of automated rules with you here: Rule #1 Pause bad converting Keywords automatically: This rule will deactivate your keywords that got only few impressions, only few clicks and conversions below 1% Rule #2: Change Max CPC to stay on top for lowest possible price It raises your bid for converting keywords if they are not on the first position. Rule #3: Cost Optimizing for the second place This is a cool one and complements to Rule #2. Make sure you have nice ads with a good CTA: It is nice to be directly on top, but its often pretty expensive. This Rule decreases our bid by 10% when our ad hits the first spot (from Rule #2) . When the ads moves down to Spot #3 Rule #2 increases the bid again by 10% to get back to postition 2. Goal is to hit permanently Spot #2, but keep in my mind to have great converting copy + good call to action. Have fun & good success!
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Nice sharing even though I had all ready used it.I would be highly oblige if you share some new web master forum.
Thanks a lot James for Wonderful collection and sharing for forum list because we know that that is important for SEO guys.
(Practical Query) How do I promote my site in specific Country locally i.e. United Kingdom (UK) and France? What is local SEO? Is it same as General SEO. My Manager wants to promote my site local Country and its Cities.
How do I promote my site in specific Country locally i.e. United Kingdom (UK) and France? What is local SEO? Is it same as General SEO.
Here is the Factors that Can Effect Local SEO: Local Domain Extension Regional Hosting Regional Directories Language Local Contact Information
The first thing you can do is to shift to a local and regional web hosting firm. For example, if you are interested in having some better ranks in Google UK, shift to a UK based hosting company because the IP address given to your website from a local hosting company will tell Google and other major search engines that the UK market is priority for you. The next step could be using directories that have been established in the UK for a while.