How woulkd one optimize a wordpress blog for Google etc? I know meta tags and kywords for HTML but what about wordpress (php)?
By default, WordPress blogs are built perfectly for optimization. They put post titles into the title tag, they're well-structured and easy to crawl, etc. The best thing you can do is post to your blog regularly with great content. Have some personality. Strive to become an authority in your field. Network with like-minded bloggers and exchange links with them. Some more help: http://www.masternewmedia.org/rss/top55/ http://www.toprankresults.com/blog-submit-list.htm
Yes, WP is completely search engine friendly. You can also specify post slugs to target your keywords in the URLs. Also, you can use different templates which all use Search Engine Friendly Navigation structures. WP also allows you to make RSS and Atom feeds for your blog. IMO its the perfect SEO friendly blogging software out there!