I am quite surprised that many webmasters do not aware of the Webmaster guidelines from Google.. It is advisable to follow through Google's guidelines when anyone wants to start optimize their pages. Their content on 'How can I create Google friendly site' is also an essential guide to anyone including current SEO consultants. For example, it says that it is advisable to break your sitemap page to several pages if it has more than 100 links. This is to prevent them to accidentally categories your page as 'Link Farms'.. I believe.. The guidelines will answer most of the beginners' queries and would certainly provide a good start. After reading the guidelines, this forum will then provide a better discussion place to all for other questions. I hope that the above information will benefit all