1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Optimising tips for Yahoo

Discussion in 'Yahoo' started by DarrenC, May 27, 2004.

  1. #1
    What are your 3 main objectives when optimising any website for Yahoo?

    I feature excellent on one keyword 'late deals' the rest of the keywords we optimise on are doing poor since Yahoo went independent. Even though Google will always bring in the highest majority of traffic I want to start to concentrate on Yahoo.

    Any suggestions are appreciated.

    Darren :)
    SEMrush
     
    DarrenC, May 27, 2004 IP
    SEMrush
  2. NewComputer

    NewComputer Well-Known Member

    Messages:
    2,021
    Likes Received:
    68
    Best Answers:
    0
    Trophy Points:
    188
    #2
    Easier for me to suggest NOT TO DO'S:

    1. Do not have multiple domains with similar or nearly identical content

    2. Do not be a competitor to one of their 'sponsors'

    3. Do not send Yahoo! an email about your disatisfaction about their results or your being banned and using your web domains email ;)

    Yahoo! and their site match will not last. The results that are being served in the 5 or 6 different categories that I search daily will not keep consumers happy. Some of these sites are brutal. I think they make it to the #1 or #2 position by default because of the rest being booted for what Yahoo! is considering 'gaming'.

    ADD IN HERE #4: Do not use 301 redirects.......
     
    NewComputer, May 28, 2004 IP
  3. steve sardell

    steve sardell Peon

    Messages:
    19
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Although no substantial proof I happen to agree and wish i did not.
     
    steve sardell, May 28, 2004 IP
  4. DarrenC

    DarrenC Peon

    Messages:
    3,386
    Likes Received:
    154
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Well erm.. I was hoping for some ADVICE to actually optimise my site for Yahoo.

    Gripe all you want about the search engines, without them the internet (and the money you earn from the net) would not exist.

    Advice, anyone?

    Darren :)
     
    DarrenC, May 29, 2004 IP
  5. Mr T

    Mr T Guest

    Messages:
    62
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #5
    In my experience, on page factors count more on Yahoo than Google. Domain name seems to be quite important on Yahoo.

    Make sure you have ur keywords in your title and h1 tag.
     
    Mr T, May 31, 2004 IP
  6. schlottke

    schlottke Peon

    Messages:
    2,185
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #6
    I've seen that inbound links from a well known source (related or not) really increase your standings also. (on page is very important.)
     
    schlottke, May 31, 2004 IP
  7. DarrenC

    DarrenC Peon

    Messages:
    3,386
    Likes Received:
    154
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Thanks Mr T and Schlottke - that steers me in the right direction!

    Darren :)
     
    DarrenC, May 31, 2004 IP
  8. North Carolina SEO

    North Carolina SEO Well-Known Member

    Messages:
    1,327
    Likes Received:
    44
    Best Answers:
    0
    Trophy Points:
    105
    #8
    Agreed. I have multiple sites that have started to perform better on Yahoo by following similar advice.
     
    North Carolina SEO, Jun 1, 2004 IP
  9. Cricket

    Cricket Well-Known Member

    Messages:
    182
    Likes Received:
    41
    Best Answers:
    0
    Trophy Points:
    155
    #9
    I agree 100%! The new Yahoo seems very similar to the old Google. At least for Yahoo, tons of content really does count, along with good old fashioned SEO techniques.
     
    Cricket, Jun 1, 2004 IP
  10. DarrenC

    DarrenC Peon

    Messages:
    3,386
    Likes Received:
    154
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Example of on page factors are;

    KW rich content
    H1/2 tags
    Alt tags
    Inbound links

    What have I missed?

    Darren :)
     
    DarrenC, Jun 1, 2004 IP
  11. Cricket

    Cricket Well-Known Member

    Messages:
    182
    Likes Received:
    41
    Best Answers:
    0
    Trophy Points:
    155
    #11
    I think you will find your choice of title tags to be the most important with Yahoo.
     
    Cricket, Jun 1, 2004 IP
  12. DarrenC

    DarrenC Peon

    Messages:
    3,386
    Likes Received:
    154
    Best Answers:
    0
    Trophy Points:
    0
    #12
    Ahh okay. Not different from Google at all then. Which makes me thing why the hell can't I get the same type of serps than I am at Google :(

    Thanks for the info!

    Darren :)
     
    DarrenC, Jun 1, 2004 IP
  13. schlottke

    schlottke Peon

    Messages:
    2,185
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #13
    bold, italics, etc
     
    schlottke, Jun 1, 2004 IP
  14. DarrenC

    DarrenC Peon

    Messages:
    3,386
    Likes Received:
    154
    Best Answers:
    0
    Trophy Points:
    0
    #14
    I'm starting to hear more about people using bold, italic etc styles for SEO. It's also made me think, because I have one KW set which I am No.1 on Yahoo for 'Late deals' and this page does have the KW's in bold a few times...

    Does style play such a big part within Yahoo optimising though?

    Darren :)
     
    DarrenC, Jun 1, 2004 IP
  15. schlottke

    schlottke Peon

    Messages:
    2,185
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #15
    I've seen it really help on some terms I've tested it on where it was the only forseeable possibility
     
    schlottke, Jun 1, 2004 IP
  16. compar

    compar Peon

    Messages:
    2,705
    Likes Received:
    169
    Best Answers:
    0
    Trophy Points:
    0
    #16
    Well to start with inbound links are not on-page factors. They are exactly the opposite.

    The major thing you have missed and the most important single on-page element is the title. And don't forget good navigation that the bots can read and follow easily.
     
    compar, Jun 1, 2004 IP
  17. schlottke

    schlottke Peon

    Messages:
    2,185
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #17
    I think by inbound they meant interior link anchor text, just a guess.
     
    schlottke, Jun 1, 2004 IP
  18. john_loch

    john_loch Rodent Slayer

    Messages:
    1,294
    Likes Received:
    66
    Best Answers:
    0
    Trophy Points:
    138
    #18
    A couple of points about yahoo.

    On page optimisation does really count - in particular, internal linkage. Keep it consistent, use your href title tags too, use anchors, and keep the links KW tight.

    Another minor tidbit. Subdoms. Yahoo treats them as seperate domains, just as G does, but doesn't filter for crosslinking etc.

    :)
     
    john_loch, Jun 2, 2004 IP
  19. ferret77

    ferret77 Heretic

    Messages:
    5,276
    Likes Received:
    230
    Best Answers:
    0
    Trophy Points:
    0
    #19
    in yahoo just repeat you key phrases over and over again

    and make them into internal links

    thats will make a world of difference
     
    ferret77, Jun 2, 2004 IP
  20. disgust

    disgust Guest

    Messages:
    2,417
    Likes Received:
    133
    Best Answers:
    0
    Trophy Points:
    0
    #20
    inbound = sites linking from the outside in.
     
    disgust, Jun 3, 2004 IP