Optimising tips for Yahoo

What are your 3 main objectives when optimising any website for Yahoo?

I feature excellent on one keyword 'late deals' the rest of the keywords we optimise on are doing poor since Yahoo went independent. Even though Google will always bring in the highest majority of traffic I want to start to concentrate on Yahoo.

Any suggestions are appreciated.

Darren

 

Easier for me to suggest NOT TO DO'S:

1. Do not have multiple domains with similar or nearly identical content

2. Do not be a competitor to one of their 'sponsors'

3. Do not send Yahoo! an email about your disatisfaction about their results or your being banned and using your web domains email

Yahoo! and their site match will not last. The results that are being served in the 5 or 6 different categories that I search daily will not keep consumers happy. Some of these sites are brutal. I think they make it to the #1 or #2 position by default because of the rest being booted for what Yahoo! is considering 'gaming'.

ADD IN HERE #4: Do not use 301 redirects.......

 

Although no substantial proof I happen to agree and wish i did not.

 

Well erm.. I was hoping for some ADVICE to actually optimise my site for Yahoo.

Gripe all you want about the search engines, without them the internet (and the money you earn from the net) would not exist.

Advice, anyone?

Darren

 

In my experience, on page factors count more on Yahoo than Google. Domain name seems to be quite important on Yahoo.

Make sure you have ur keywords in your title and h1 tag.

 

I've seen that inbound links from a well known source (related or not) really increase your standings also. (on page is very important.)

 

Thanks Mr T and Schlottke - that steers me in the right direction!

Darren

 

Agreed. I have multiple sites that have started to perform better on Yahoo by following similar advice.

 

I agree 100%! The new Yahoo seems very similar to the old Google. At least for Yahoo, tons of content really does count, along with good old fashioned SEO techniques.

 

Example of on page factors are;

KW rich content
H1/2 tags
Alt tags
Inbound links

What have I missed?

Darren

 

I think you will find your choice of title tags to be the most important with Yahoo.

 

Ahh okay. Not different from Google at all then. Which makes me thing why the hell can't I get the same type of serps than I am at Google

Thanks for the info!

Darren

 

bold, italics, etc

 

I'm starting to hear more about people using bold, italic etc styles for SEO. It's also made me think, because I have one KW set which I am No.1 on Yahoo for 'Late deals' and this page does have the KW's in bold a few times...

Does style play such a big part within Yahoo optimising though?

Darren

 

I've seen it really help on some terms I've tested it on where it was the only forseeable possibility

 

Well to start with inbound links are not on-page factors. They are exactly the opposite.

The major thing you have missed and the most important single on-page element is the title. And don't forget good navigation that the bots can read and follow easily.

 

I think by inbound they meant interior link anchor text, just a guess.

 

A couple of points about yahoo.

On page optimisation does really count - in particular, internal linkage. Keep it consistent, use your href title tags too, use anchors, and keep the links KW tight.

Another minor tidbit. Subdoms. Yahoo treats them as seperate domains, just as G does, but doesn't filter for crosslinking etc.

 

in yahoo just repeat you key phrases over and over again

and make them into internal links

thats will make a world of difference

 

inbound = sites linking from the outside in.