So here is the issue: We have a bunch of furniture products that can potentially have 20 different color combinations with 4 different fabric materials. When the customer orders the product, it is then custom made to their chosen color and fabric options. Has anyone tested the optimal # of options in a dropdown or the maximum recommended option # in a dropdown that will give the customer enough options and yet not scare them away? I firmly believe in NOT dumbing down my sites and giving people 5 options when they can easily customize things but I also do not want to scare them away. Anyone tested this?
I can imagine having that many options may be a delimma. Just an idea, this may take some time, but if all of your patterns and colors are the same for each furniture type it may be helpful to create a small graphical swatch with the actual pattern and actual color with radio checkboxes next to each one. This would please the customer and make choosing more interesting.