Hi, Does anybody have an experience with removing keywords after a period of time (let's say a month) if it doesn't perform? In the beginning of our campaigns, we tend to add a lot of keywords. Should I remove keywords that don't perform? Would that help with quality score, ctr, etc.? Thanks.
The answer is: yes, of course. You shouldn't even wait a month if you've had a significant number of clicks (say 100) or impressions (say 1000) and it's already dragging down your ctr or conversion rate considerably. You don't want to be giving money away to google. Also, a low ctr might get an ad disabled. You should read this entire thread (granted will take about 1-2 hours) about a guy with a very successful ppc campaign who whittled down to like a dozen or so keywords: http://forums.digitalpoint.com/showthread.php?t=351210
Yah it makes lot of a sense to remove keywords which are not generating clicks. But we would recommend you to don't delete keywords which have high quality score. You can easily find under Adgroups keywords tab. Good or Great Quality Score keywords support in overall QS. Rgrds, PPC - CPC Ask how PPC works ?
If it's already past a month without deleting keywords,than it's too late for your quality score.You should delete keywords daily or every other day,depends on the impressions that you get.Also delete non converting keywords and raise the bids on keywords that brings profit.In your case i think that you should relaunch your campaign.If you keep your low quality score for long time than there is no chance to get good score even with relaunching campaign,but it would help if you change the domain name.
What makes you say that? Your Quality Score is constantly being updated, based on the performance of your campaign. And you can't tell after a day or two which of your keywords are profitable - most will only have a few clicks (if any). You certainly don't need to relaunch a campaign, and why would you possibly change your domain? I regularly take over established campaigns from my clients, that have been managed poorly for years, and they can always be repaired, usually quite quickly.
You should start learning more.I had no idea about the domain thing also.I didn't make this up,i just have time to learn. This is from Mark Roth, PPC Super Affiliate: "If you have tried most of the usual methods as suggested above, but you still cannot seem to get your bids to come down to reasonable levels, try registering a completely new domain name and switching you website over to it. Sometimes when Google flags a particular domain with a poor quality score, all the content and relevance in the world can’t seem to get things back on track. In that case a new domain name can do the trick. In fact, I have brought several crippled campaigns back to life using this very method." I can send you the full report if you PM me.
This sounds more like a last resort after you've tried everything already...I don't think my account is quite there yet. I've removed keywords and have already noticed improvements. Thank you all for your help.
"If you have tried most of the usual methods as suggested above..." This is copy from PPC affiliate report It's not response for the posts in this thread.
I never delete, only pause. That way if I ever try to revisit that keyword in teh future, i'll have a bit of data on it.
Wow. I hope that one day I'll know as much as you about Adwords. Seriously, as tngo says, this is a last resort. I'm fully aware of how the quality score works, and yes, if your website is given a poor rating, then submitting a new domain will probably cause Google to review its rating. But there are a number of factors that affect your minimum bids, as I'm sure you know (if not, you can buy my e-book here: http://www.epiphanysolutions.co.uk/google-adwords/). If your advert text or clickthrough rate are causing your minimum bid quality score to rise, clearly a new domain is going to have the same problem that the old one does. In this case though, we're talking about the impact on your campaign quality score of keywords with low traffic. You suggest (actually, state as fact) that if a keyword gets no traffic for a couple of days, you must immediately delete them or irrepairably damage your quality score. This is simply not true. You are saying that the long-tail of keywords shouldn't be touched, simply because they have low traffic. The fact that they are likely to have a lower cost-per-click and better conversion rate means that you should certainly target these keywords, especially if you have a low budget, and can't compete for the more common keywords.
I hope that one day you will,but i doubt that. I can see that you are funny guy with "buy my eBook" techniques,so for anybody who does not want to spend money on this guy's "eBook",but want to learn PPC marketing,can watch this videos for free: http://www.youtube.com/TheNewPPC They are little old(6 months),but you will get the point.
Or alternatively, just read my free online guide, or Huligan's, or the regular blogs by GuyFromChicago or Cianuro. All are reliable information...