Opinions on fake member count optimization/black hat activity on a forum please?

Discussion in 'Forum Management' started by Maslova, Oct 15, 2009.

  1. #1
    I cant figure this one out - I need the DP gurus to help me.

    We run a forum, we have a competitor - another similar forum. They are bigger and older than us, we are busier and newer than them. Post counts are 50k apart and closing. There is rivalry!

    A few days ago, they started faking their "members online" stats by doing this:

    In the code, there are values that read like so:

    Users online in the last <get value><get figure>

    The site draws those values from the database and settings - they cannot easily be faked. It gets a minute value from your settings, and an online number from the database.

    They recently faked theirs by doing this:

    Users online in the last 30 minutes <get figure>

    You can see that the "30 minutes" figure is not drawn from the settings, it is just written. This means members see what they believe to be 30 minutes and the value drawn from the database is maybe 4 days.

    The result is they now show "total online ever" figures of about 1500. They are showing "online" figures of over 1000 too. This is fantasy and all faked as described.

    The question is why?

    Is this some kind of optimization ruse?
    Is it some kind of black hat thing?
    Is Google reading "member numbers online" now or something?

    I am stumped.

    Why does a big successful forum blatantly start to fake their member online figures this way? The guy is a very experienced webmaster, he has a reason for this activity. He understands boards, he understands Google, he understands the whole picture. And he has a reason for what he is doing.

    I just want to know why.

    Any thoughts?
     
    Maslova, Oct 15, 2009 IP
  2. Agent000

    Agent000 Prominent Member

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    #2
    It means nothing. Ignore it. Has nothing to do with Google. All they probably trying to do is impress people with now many members they have online ... are you impressed by that? I'm not. I focus on other metrics that actually matter
     
    Agent000, Oct 15, 2009 IP
  3. Maslova

    Maslova Well-Known Member

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    #3
    Knowing the guy as I do, I am thinking there must be more to it.

    Any sensible person with a site that size would have stopped at 1000.
     
    Maslova, Oct 16, 2009 IP
  4. Stingerftw

    Stingerftw Well-Known Member

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    #4
    It's got nothing to do with google or anything like that.

    His probably just trying to impress people as stated above, the more people online, the more active his forum looks ;)
     
    Stingerftw, Oct 16, 2009 IP
  5. RectangleMan

    RectangleMan Notable Member

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    #5
    Some people like to fake stats. It will not help them in search engines. If indeed members are looking for activity then yeah it could have a benefit but if members believe the stats to be fake it's likely to hurt him too. So to me it's a wash and it's not worth doing.
     
    RectangleMan, Oct 22, 2009 IP