I have a different opinion. If more that 70%-80% traffic comes from google, why not one utilize that? Yahoo is not so usable by the mass
Yahoo is a great search engine with millions of users, one would be foolish if to avoid targeting placement or spending money on their PPC program.
Technology evolves. Once upon a time, Yahoo was the king of the search engines. Today, Google is the King However, I believe that you should not only rely Google as your only source of traffic. Don't put all your eggs in one basket..
Thanks everybody. I appreciate your feedback. I guess what I was saying is, if you only have so many hours in each day to dedicate to SEO/SEM, isn't your time better spent focusing on improving your google rankings? Instead of spreading yourself too thin and having moderate results on a wide variety of search engines? To me, until I've ranked on the first page of google results for a variety of search terms, I'm not dedicating any time to yahoo. The potential reward just isn't worth it yet. Maybe once I've got google relatively taken care of, I'll move on to the lesser search engines.
Also, are you guys talking about PPC or SEO? Definitely PPC/Adwords are worth it on other search engines (why not?) but I was more talking about the natural rankings using whitehat techniques.
Every search engine matters even if it`s bing, yahoo etc. You can rank in yahoo easier than in google with the same keywords because it`s a smaller company I think. In my case some keywords are ranking 1 in yahoo and on page 20 on google..
It most certainly is!! It will never give you the same amount as traffic as what Google does but it will still add something to your traffic stream - even if it is only 20 visits per day!! Yahoo is great for driving ecommerce customers, Google gets a lot of browsers!
Yes it is. I have a few sites that the bulk of traffic is Yahoo and Google serves up a few visitors once in a while and yes they convert
Look Yahoo might be behind Google in terms of traffic rankings and web searches data but it is still one of the most powerful portals functioning over the net. Regarding those highly competitive niches searched for thousands of times a month, a top Yahoo ranking site could be worth thousands of dollars.
I think yes, Yahoo is very famous, not more than Google, but many people use it. So you have the possibility to get many visitiors from Yahoo search engine too.
Definitely. Why? You shouldn't put your eggs all in one basket. Also, you can't ignore large sections of the market. Google, Yahoo, and MSN/Bing are major players and by ignoring them a competitor will snatch the people who prefer those search engines up. It's not like it's a small search engine (which there are loads of, by the way). That's if we're talking about PPC. If we're talking about organic/natural searches, then the answer is yes again. However, the search engines have some different techniques in how they rank each website so you should look into how you are SEO'ing the page.
if you optimize well for google then you'll benefit with yahoo also. as far as spending time for yahoo, i think its a waste of time.
Get your website on every directory you possibly can. More links equals a higher Alexis rating, which means your visitors will double, maybe even triple if you can get your website ranked in the top 100. Post your link everywhere!
yahoo and msn/bing. these should where you have to start actually. they're the SE that's harder to optimize than google.