In the past few days, I've written about thirty articles in my niche and I'm not really sure where to place them. I have an articles section on my site, which is where I've been posting a few. Mainly, I'm curious as to what's better for SEO: a lot of onsite content or a lot of offsite content pointing to my site? Also, will have additional pages hurt or help my CTR for an affiliate product? I feel like if I have all the information they'd need on my site, they wouldn't feel compelled to go to the sales page. Thoughts? And thanks for reading this far. Note: While I can spin the articles, I'm mainly wondering where I should put the original (and higher quality) ones.
Spin a couple out for the article directories and blog network posts, the rest place on your site, like 1 a week or whatever suits your niche. More pages can help or hurt conversions, but again, depends on your niche, and what your customers need before they will buy. DD
My approach is to write 2 articles on each topic. For each topic put the best version of the article on your site and then submit the 2nd best version on that same topic to EzineArticles.com and other article submission sites. This way your site has the best of the content written, and you use the 2nd best to build backlinks. PS: By "write 2 articles on each topic" I don't mean change a few words here and there. I mean write two articles... from scratch. I typically write 1500-2000 word posts for my blog and then a shorter 700-1000 article on the same topic for submission. They are about the exact same topic... slightly different <title>, <h1>, <h2>s, definitely different content written from scratch twice... About the only thing that is VERY similar is the structure/outline of the article. The long post on my site goes into more detail. The corresponding article gives less detail so that people will click through to my site to get more detailed information.
That's what I was thinking, but I wasn't sure how much the quantity (and quality) of content on a site counted toward SERP (not referring to normal search engine optimization stuff.) Obviously, each individual page will rank somewhere for its targeted keyword, but will having more content throughout the whole domain make each individual page rank higher?