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OnPage SEO & Off Page SEO for beginners

Discussion in 'Search Engine Optimization' started by shulink, May 9, 2011.

  1. #1
    What is On Page SEO?
    OnPage SEO is to optimize your web pages in a way that a search engine can find you and rank you well. If you are completely new to SEO, I would recommend you to read Search Engine Optimization For Dummies. Here are some OnPage SEO tips for your site.

    1. Keyword in Domain Name - Use keyword in your domain name. [Importance: 2/5]

    2. Keyword in File Name - Use keyword in your file names [Importance: 5/5]

    3. Page Title - Use keywords in your page title and have around 40 – 60 characters in the Title tag. [Importance: 3/5]

    4. Meta Keywords - Use keywords in Meta Keywords. It is recommended to have around 5 – 12 words in the Meta Keywords tag. [Importance: 3/5]

    5. Meta Description - Use keywords in Meta Description [Importance: 5/5]

    6. Body Tag - You should have your keywords across your main page. [Importance: 5/5]

    7. Keywords near the top of the page - Google treat the keywords near the top of the page to be more important than the ones at the bottom. It is recommended to have your keyword to appear near the top of the your website preferably within the first 450 characters. [Importance: 5/5]

    8. IMG ALT Tag - Each IMG tag should have an ALT attribute. [Importance: 2/5]

    9. Header (H1) - Header tag is one of the most important tag in your web page. You should definitely include your main keyword in the header. [Importance: 5/5]

    10. H2 & H3 - Use H2 and H3 headers for your sub keywords. [Importance: 3/5]

    11. B and I tag (Bold & Italic) - Use bold or italic fonts to highlight your keyword. [Importance: 2/5]

    12. Keyword Density - Keyword density is the percentage ratio of your keyword relative to other words in a page. Suppose you have a web page with 400 words, and you use your keyword 10 times, the keyword density would be 2.5% because because 10 is 2.5 percent of 400. It is recommended that you have a keyword density of 3-10% on your web page. [Importance: 4/5]

    13. Robots.txt - It is good to have a robots.txt file for your site to block unimportant links such as "contact", "feedback" pages. [Importance: 1/5]

    14. Sitemap.xml - You should always create a Sitemap.xml for your site with all the links in it. If you are using wordpress, install Google XML Sitemaps to create sitemap automatically. [Importance: 2/5]
    SEMrush
    15. Internal Links - Create internal links for each post on your blog or site. [Importance: 3/5]

    What is Off Page SEO?
    - Off Page SEO is a way for webmasters to build backlinks to their site and rank well in Google or any other search engines. Here are some ways to build backlinks.

    1. Forum Posting - participate in forums that are related to your niche and have a signature that links to your site. Please do not spam or advertise your site on the forum as you will get banned easily. Try to help out others and provide something useful to the community and they will click on your signature to visit your site. So you get backlinks and traffic at the same time.

    2. Blog Commenting - Comment on other people's blog that are related to your niche. If you are an active commenter on a high traffic blog, you will get a lot traffic in addition to the backlinks you are getting. Please do not use auto commenting software as those comments always get deleted by the blog owners.

    3. Article Marketing - Submit articles to Ezine and other directories. If you are article is good enough, you will get a lot of traffic to your site.

    4. Social Network Marketing - Connect with other marketers and potential customers through twitter, facebook and other social networking sites to promote your blog and get backlinks.

    5. Directory Submission - Submit your site to directories

    6. News Announcements and Press Releases

    7. Link Exchange - Exchange links with other webmasters. I personally don't use this method. I always try to use 3 way linking.
     
    shulink, May 9, 2011 IP
    SEMrush
  2. Vineet Koushik

    Vineet Koushik Member

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    #2
    It is the very informative helpful post for beginners. Please add use Blog Posting also...
     
    Vineet Koushik, May 9, 2011 IP
  3. popgals

    popgals Peon

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    #3
    on-page and off-page seo ways , they are so great tips , thanks guy .
     
    popgals, May 9, 2011 IP
  4. SSC

    SSC Active Member

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    #4
    Yea, no doubt a good read for beginners out there
    between, s.e.o is a time consuming process and you need to put a lot into it to get the most out of it
    its not some kinda magic and it works similar to any other business where you have to invest, advertise, promote etc.
     
    SSC, May 9, 2011 IP
  5. weknowonlinemarketing

    weknowonlinemarketing Peon

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    #5
    Keyword enriched Footer Link is also add some extra mileage.
     
    weknowonlinemarketing, May 9, 2011 IP
  6. VijayanKumar

    VijayanKumar Active Member

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    #6
    hi dude.. really nice post....
    But one question i would like to put ahead how to choose better web hosting cause when google go to crawl the site and if the server is down then google might reject our site. So please do let me know...
     
    VijayanKumar, May 9, 2011 IP
  7. crisT

    crisT Peon

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    #7
    nice list. i would also add guest posting.
     
    crisT, May 10, 2011 IP
  8. nomadic

    nomadic Peon

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    #8
    very great and collective information dude. Thanks for your valuable time
     
    nomadic, May 10, 2011 IP
  9. Ayesha Anam

    Ayesha Anam Guest

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    #9
    Great tips for On-page seo.Thanks for it.
    Please Share good tips for off-page SEO.
     
    Ayesha Anam, May 10, 2011 IP
  10. shailybrown

    shailybrown Peon

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    #10
    You have covered almost all things related to onpage and offpage optimization. Yes, its important for newbie to know about seo onpage and offpage optimization.
     
    shailybrown, May 10, 2011 IP
  11. samuel_i2s

    samuel_i2s Peon

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    #11
    Really you have provided very nice information to the SEO beginners....
    Keep it up:)
     
    samuel_i2s, May 10, 2011 IP
  12. jhardy2008

    jhardy2008 Peon

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    #12
    great.... nice information
     
    jhardy2008, May 10, 2011 IP
  13. shulink

    shulink Well-Known Member

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    #13
    I did, blog posting is the 2nd item on the off page seo list which I called it blog commenting.
     
    shulink, May 10, 2011 IP
  14. shulink

    shulink Well-Known Member

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    #14
    Yah, a good web hosting definitely helps your site for both human and Google.
     
    shulink, May 10, 2011 IP
  15. techncom

    techncom Active Member

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    #15
    Good one. Thanks for share.
     
    techncom, May 10, 2011 IP
  16. Tournament Games

    Tournament Games Guest

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    #16
    I am new to SEO, and your post gives me very good information.Thanks
     
    Tournament Games, May 10, 2011 IP
  17. x.marty.x

    x.marty.x Well-Known Member

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    #17
    Pretty good tips, I'm sure the beginners will appreciate it!
     
    x.marty.x, May 10, 2011 IP
  18. jbtooloo

    jbtooloo Peon

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    #18
    Google is rumoured to be taking less weighting from URL name now. So for example, gold-watches.com isn't going to get top purely just for the KP 'gold watches'
     
    jbtooloo, May 10, 2011 IP
  19. sureyea

    sureyea Peon

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    #19
    Great information about SEO
    That would be easy to learn for begginers
     
    sureyea, May 10, 2011 IP
  20. dheeraj.prakash1

    dheeraj.prakash1 Member

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    #20
    Great information for new SEO users.
     
    dheeraj.prakash1, May 10, 2011 IP