Only advertising on the content network possible ?

Discussion in 'Google AdWords' started by digi1, Jul 24, 2008.

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  1. #1
    Is it possible to advertise only on the content network with Google ?
     
    digi1, Jul 24, 2008 IP
  2. Loud Mouth Soup

    Loud Mouth Soup Peon

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    #2
    Just uncheck the Search Network box and keep the Content Network box checked in your settings.

    Simple as.
     
    Loud Mouth Soup, Jul 24, 2008 IP
  3. digi1

    digi1 Peon

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    #3
    Are clicks cheaper on the content network ? If so, by how much ?
     
    digi1, Jul 28, 2008 IP
  4. RichUser

    RichUser Banned

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    #4
    Clicks are cheaper, but quality is generally worse than search.
     
    RichUser, Jul 28, 2008 IP
  5. wdillsmith

    wdillsmith Peon

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    #5
    If you are going to do both content network and regular google (no content), I'd recommend setting up separate campaigns for each and optimizing them separately for best results.
     
    wdillsmith, Jul 28, 2008 IP
  6. digi1

    digi1 Peon

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    #6

    How much cheaper are clicks on the content network typically compared to search network ?
     
    digi1, Jul 28, 2008 IP
  7. RichUser

    RichUser Banned

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    #7
    Depend on the keywords. But I would say about 50% cheaper in some cases.
     
    RichUser, Jul 28, 2008 IP
  8. digi1

    digi1 Peon

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    #8
    Is your ROI higher on content or search ?
     
    digi1, Jul 28, 2008 IP
  9. RichUser

    RichUser Banned

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    #9
    Actually depends on the product. Some products profit more via content network.
     
    RichUser, Jul 28, 2008 IP