Only 5% Links Are Earned, And 95% Links Are Promoted

Discussion in 'Link Development' started by dejaone, Jan 31, 2013.

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  1. #1
    Earned links have been considered the holy grail for a better ranking in search engines. We want to know what percentage of links is earned links in the link universe. The ratio of backlink count (root domains) to Facebook sharing count is used to measure the degree of link promotion. A page with 100% earned links will have a lower Link/Like Ratio (LLR), and a page with link promotion will have a much higher LLR. By comparing LLR of pages without link promotion with LLR of pages with link promotion, we found that only 5% of links are earned links, and 95% of links are promoted links in the link universe.

    http://www.4th-media.com/seo/earned_links.php
     
    Last edited: Jan 31, 2013
    dejaone, Jan 31, 2013 IP
  2. JamesColin

    JamesColin Prominent Member

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    #2
    So people don't link enough to other people's web properties :)
     
    JamesColin, Jan 31, 2013 IP
  3. dejaone

    dejaone Well-Known Member

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    #3
    Google wants webmasters to get only earned links to rank higher. But in reality, a page on a high-traffic site like CNN will only earn less than 10 links in a year.
     
    dejaone, Jan 31, 2013 IP