What graphic features do web masters have to take into account when developing an online shopping web site? 3DProf4online from TouchBubble.com
As a graphics designer I think it's important that you have nice icon designs for your commerce site (such as the shopping cart icon). It's not essential, but would make your online store look much nicer and professional.
Try to have "professional" and "simple" images, rather then full on intense grunge / abstract images. Go for a glossy, simple theme. It works
I agree on the glossy effect, it gives your site a new updated web 2.0 effect. There are a lot of samples you can have a look at yellowicon.com (I recommend this to everyone it's the perfect site for reference)