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Online or offline marketing...???

Discussion in 'General Marketing' started by karthick9, Mar 8, 2012.

  1. #1
    Hi buddies,

    For marketing a web designing services and products which one is more better, whether its online marketing or offline marketing.....

    Waiting for your replies... Thanking you :)
     
    karthick9, Mar 8, 2012 IP
  2. JerrickYeoh

    JerrickYeoh Active Member

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    #2
    Depend how niche your market is .
    Since is web design services, i believe it better go for both. Focus more on Online and take part maybe twice a year on offline marketing.
     
    JerrickYeoh, Mar 8, 2012 IP
  3. rith

    rith Member

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    #3
    Online marketing is better than offline marketing. If you want to use both of them, no problem.
     
    rith, Mar 9, 2012 IP
  4. wskinner

    wskinner Peon

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    #4
    With the business you are trying to promote online marketing is your best bet. You can create a huge audience at less cost than offline marketing. The profit margins are a lot lower online than off. Another bit I will throw in their is that the amount of trust and authoritativeness you can build online is much bigger than offline. I would wait till you start making a profit online and then experiment offline.

    Hope this was useful
    -- Will Skinner
     
    wskinner, Mar 9, 2012 IP
  5. meena101

    meena101 Greenhorn

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    #5
    Both online and off-line I would say. There are many brick-and-mortar firms that require websites but have absolutely no presence online. The only way to contact them is to do off-line marketing. In the past, I created websites for a few real estate agencies. I contacted them on mobile and inquired.
     
    meena101, Mar 9, 2012 IP
  6. shuvo

    shuvo Active Member

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    #6
    You can use both.Offline can be more useful for getting local clients while online marketing can be good If you are looking t market your business globally.
     
    shuvo, Mar 9, 2012 IP
  7. karthick9

    karthick9 Member

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    #7
    Thanks for your view dudes.
    I have some knowledge about online marketing. Please guide me how to do offline marketing..???
     
    karthick9, Mar 9, 2012 IP
  8. meena101

    meena101 Greenhorn

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    #8
    Off-line marketing is mostly to word of mouth. There are several advertising revenues such as classified ads in newspapers but these can be costly. For example, a small classified ad in 'The Hindu' costs about Rs.300.

    Try to make your services look very professional. Have a dedicated office and a landline phone. Also print brochures and business cards.
     
    meena101, Mar 9, 2012 IP
  9. lardher

    lardher Banned

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    #9
    create a group on facebook, then look for the code to link to your website that group...
     
    lardher, Mar 11, 2012 IP
  10. icegin

    icegin Peon

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    #10
    Using both offline and online marketing will help expand your potential client list.
     
    icegin, Mar 11, 2012 IP
  11. DanishLinks

    DanishLinks Peon

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    #11
    Mix them.

    Online marketing for those who active looking for you.

    Offline marketing for those that aren't looking for you.

    A great idea is to send local business a letter, trying to sell. Google mail marketing, and see how to do this. (I dont know if there is some local rules about spam and mail marketing, in you country, so please investigate this by you self.)
     
    DanishLinks, Mar 11, 2012 IP
  12. Web Outsourcing Gateway

    Web Outsourcing Gateway Member

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    #12
    Since your business is into web design, online marketing is preferable. However, offline marketing can complement your strategy. Combination of both, if integrated, can be an effective way of marketing.
     
    Web Outsourcing Gateway, Mar 11, 2012 IP
  13. karthick9

    karthick9 Member

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    #13
    I think it comes under online marketing is it?
     
    karthick9, Mar 11, 2012 IP
  14. josefaryan

    josefaryan Member

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    #14
    It depends on the situation/budget/marketing plans. If you're really good at offline marketing and have some force to get into offline market then you can go with offline marketing. Otherwise online marketing would be better (and cheaper while comparing to the offline marketing).
     
    josefaryan, Mar 12, 2012 IP
  15. DennisKnows

    DennisKnows Active Member

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    #15
    Here in Tampa, there was someone that went advertising crazy for the same thing with bandit signs at intersections. They did this for a while so I'm guessing they were successful with it but I think it eventually ran it's course because I don't see them as much as I use to; if at all.

    People are always looking to get websites made.. I just built one last week...

    I say try it and see what happens... You'll never know if you don't try...

    Good luck
     
    DennisKnows, Mar 12, 2012 IP
  16. falconlink

    falconlink Active Member

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    #16
    You can do both types of marketing. But now a days, online marketing is popular, though it becomes almost spamming. So be careful to write your contents in unique and attractive format. Try to highlight your services.

    For offline, you may use leaflets, visiting cards and offer special prices.
     
    falconlink, Mar 12, 2012 IP
  17. karthick9

    karthick9 Member

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    #17
    Thanks for your comments dudes.
    What are all the tactics involved in online marketing and also in offline marketing.
    Please categorize it and explain

    Thanks in advance :)
     
    karthick9, Mar 12, 2012 IP
  18. karthick9

    karthick9 Member

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    #18
    Hi Dennis,

    Cant able to catch you, Can you explain it again... :)
     
    karthick9, Mar 12, 2012 IP
  19. karthick9

    karthick9 Member

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    #19
    Hi meena,

    Apart from giving ads on News paper, What can be do to perform dedicated offline marketing... ???/ :)
     
    karthick9, Mar 12, 2012 IP
  20. jhardy2008

    jhardy2008 Peon

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    #20
    I think both are equally important. Through online you can get projects from accorss the globe.
     
    jhardy2008, Mar 12, 2012 IP