Online marketing can help almost any business/services to grow. but the thing is to make a plan, analyze it and implement the marketing or publicity campaigns in the CPM/CPC advertising networks.
u can increase traffic for all categories of product, such as fashion product. If u have money u can call advertizer to promote your product, but if still beginner, i think u need promote your product to social network, social media, forum etc... its work but need long time, just wait and see
Research about the products that you are going to sell as well as how online marketing will work for you products. From there on, you will definitely learn how to support your fashion products through the use of online marketing.
The fashion sector can particularly benefit from online marketing tactics. There's a huge pool of customers in that area of business. Focusing on visuals, aesthetics, and multimedia are good strategies for fashion marketing. Fashion is mostly for appeasing the eye after all, so you want to stimulate customers with what they see more than what they read.
Well it is a very competitive niche. You might need heavy promotion. Try making a youtube channel and promoting it through there. If your products are good, you will get buyers in no time
Not quite true - a community is your best bet by far in Fashion (I've worked for many of Europe's largest fashion brands). Read Malcolm Gladwells book 'The Tipping Point' in which he tells a very interesting story about Hush Puppies Shoes and how they struggled until a small community developed and caused the tipping point. May be very useful for you.
Usually fashion product go by trend . You can work well with online marketing but make sure it go viral in the short time because fashion product usually will easy to get outdate and you probably need to replace new thing to keep on continue your business. That is why social media always the best place to help you go viral.