Hello fellow Marketers! Online Marketing is a growing trend with triple digits, and the best is yet to come! What are your thoughts about Traditional Media and how it will hold up in the future against the Internet Marketing phenomenon? The demand is huge for Search Engine Optimization, Content, Analytics, Website Design, Online Video...wow!!! What will happen to Print? Will TV and Radio Ads loose a huge market share? I already see that happening now! Lets Discuss! Have a great day Marketing
offline marketing media might be losing ground, but will probably not go away entirely. The candle didn't disappear when the light bulb was invented, right? However, I'd say focus on internet marketing first. If your product sells well online, then consider offline media. Online marketing is a great way to test a product cheap and easy.
You are right, when the light bulb was invented nobody got rid of candles. However there are less people using candles and more people using the light bulbs. This i think is true for Internet Marketing. It is the future of Advertising and those that wait will miss out on great opportunities now and a much harder market place for them to enter in the future! Print media and TV will never die, but the market share is moving towards Online Media! Great answer!
I agree that internet marketing has the future. We have a head start to all those late-bloomers, let's take advantage of that!
I think online marketing will explode in the future. Sure their will still be print but when we reach the level of technology that you can view your newspaper or any magazine on a digital pad, like you see in those futurist movies that's when it'll be close to the end for print marketing. But until then we'll have a combination of both. Some markets are just harder to reach via online marketing.
Perfect example: Apple's newly released iPad. Things are going to change drastically over the next decade. The majority of non-internet users are 60+ of age. This market is still best to be reached through offline media. The new generation is growing up with the internet, so you know the internet is going to play an integral part of the media communication in the future. Bottomline: the internet is where it's at! Rise with the trend.
- I wonder if (paper) books will eventually become a rare thing? I'd expect that companies like Microsoft and Google could come to dominate all forms of marketing - e.g. you can take out a PPC advert or a Bill Board street advert all from the one interface. I definately think that offline marketing shouldn't be overlooked though. Some of the best ways to drive traffic to one of the sites I used to work on came from making use of existing offline resources - i.e. the side of vans, existing newspaper/tv/radio ads, staff uniforms, store fronts, stationary, mail shots, etc, etc
I adveristse and still see a lot of people advertising with tradional marketing methods. I think it would be a sad mistake to go total virtual. Printed adds are long from dead...big-un
Internet marketing concept remains static, but it has evolved more and more into spamming. Targeted, to the point advertising that targets the right persons only, is still not possible that easily. But print advertising is going to survive for long. Think of the times when you want to shut down your PC and take a good book or magazine to read for some time. Putting a ad with a URL in that magazine will help. So the point is that, both forms of advertising may converge where you see URLs in TV ads, magazine ads etc. directing people to the online website.
Print marketing will never die as I don't believe the world has become that 'tech-savvy' quite yet. Also, only certain niches/products work well for marketing online, unless you a big company with a huge budget or are currently spending hundreds to thousands of dollars a day on advertising to get tons of traffic and exposure.
The other thing to consider is that some "offline" marketing may start to converge more with "online" marketing. I expect that more TV's will start to offer full internet access - allowing you to view not just webpages, but tv channels/programmes/movies etc live over the web (and hence some "TV" adverts in practice become online ads). Same thing with magazines and newspapers - we might all end up using electronic devices to view these on (again getting the latest one live over the internet) - hence online ads too. Even roadside billboards could one day be replaced by large cheap screens that connect up to the internet!
There is indeed a great shift in focus when it comes to marketing. Online marketing will be king eventually. However, the traditional mass media forms like Print, Radio and TV will be there. I think they are actually a good supplemental support for your online marketing campaigns, especially if you have a local target. This will of course affect these industries as a whole. They know that there is a change. There is a downward trend, but they will not disappear. They will just reinvent themselves as there is still a need for them.