I am an Online Marketing specialist, my skills base is SEO, Affiliate and PPC, with a little Social experience, over a 10 year period. I consider myself an online marketeer. But the company I work for now want to make my job title say for argument sake Senior Analyst. As an Online Marketeer obviously a large percentage of our work is analytical, but have our roles changed so much that people think we are now Analysts and not Marketeers. So my question is simply this, are we Marketeers or Analysts.
Your belong in marketing . I would trust you to promote a new product but i would not trust you to elaborate new product strategy after doing a market analysis .