I just started talking to the owner of this site about SEO for the site and what we can do to help him out. http://directmerchandiseusa.com/ I would like to get some independent reviews of the site for it's SEO ability. I know all about the look and feel of the site, but what I want is some independent SEO reviews. Try to avoid the obvious like "he needs more links" etc. I am more interested in the on page elements, and dealing with the lack of content. Any ideas on how to add additional content would also help. Thanks DP'ers!