My friend had posted interesting article: "After a decade of dealing with online marketing, I keep noticing clear differences between online and offline advertisements. In most cases, offline advertisements feature a variety of creative ideas, subliminal messages and twisted concepts, while online advertisements are generally more aggressive and straightforward. One of the unfortunate but most common attributes of online marketing is spam..." --->continue here
That's because online marketing tactics are cheaper if not free. Offline, these things cost money so companies are more careful how they spend their cash... Testing something online is much quicker and you can see results.... good or bad.... in just hours, if not minutes after a campaign goes live. But in the offline world it could take months to see and measure results. So online advertising and marketing campaigns are more aggressive to see what works and eliminate the failures immediately.
Yes and no... That would apply to small players and budgets, Big brands are very very careful no matter where they invest - too much resources, money, time involved. good day!