Can any one tell me please among One way,Two way and Three way link exchange which is better and why? My idea about this is One Way Link is nothing but same as Link Building. Only we will give lkink to other relevant and high ranked sites (No matter wheather they give link back or not.) 2-way .... same as Reciprocal link Exchange. or we say it as Link Campaigning. 3-way Link.... we will add 2nd Party's link then 2nd Party will give us Linkback from 3rd party insted of giving from its own site.
I got to know 3-way is better bcoz as we all know Google gives more impotant to the Inbound Links than Outbound . So in 3-way Link Exchange both we and 2nd Party will get Inbound Links. But I am not very clear and confident about this answer.
One way links are best anytime. But since these are hard to come by, webmasters engage in reciprocal and 3 way link exchange. Between 3 way and reciprocal, 3 way links are better if you can get them without Google (or Yahoo or MSN) knowing about it, since these links will be considered one way then. If you do too many 3 way linking, it can create a linking pattern which might be detected by Search Engines and your advantage is lost.
This is my understanding of the terms. One way links are given to you without a return link of any kind. It's a free link. Reciprocal links are where you give one to the same site that is giving one to you. 3-way links are where you ask for a link to your site but offer a link to them on another site. So three sites are involved. You ask for a link to site A from site B and offer site B a link on site C in order to make it look like a one way link for both site A and B.