On checking that my ads are appearing, I have just noticed that, where a Google keyword search produces multiple pages of results (quite usual), one of my Adwords ads will appear not just on Page 1 but on each and every page! Especially so when my ad is 1st or 2nd from top. This means that the single visitor looking thro several results pages will cause numerous impressions. This will drastically reduce the CTR and therefore the CPC. I have no idea what I am trying to say here, but is this supposed to happen? Any comments anyone?
I know that if the same user click 2 or more times the same ad it filters and counts just 1 click. Don't know about impressions... could be the same. If you dont find an answer here, I suggest an experiment: create a dummy keyword for one of your ad groups that no one has interest in advertise like: [dummy keyword mike test] wait the keyword be ready on googles networks (if your ads are reviewed, take just a few minutes) just go there and google there exact keywords. Be sure that your ad is showed there and press next page and let it shown about 20 times and after 3 hours go to you ad group and see if it is there 1 time or 20 times (impressions for the dummy keyword). any thoughts?
I'm not sure if multiple impressions would be counted for a single person...but if they were it would be the same (or at least have the same potential impact) for all advertisers. If it's effecting your CTR it will effect everyone else's as well...it's relative
Yes, the relative concept is very useful in this cases. But we will know the results in hours when MikeyP tell us the test result that I suggested
OK just ran a test with a dummy keyword as Micro suggested -- checked first 6 results pages, ad appeared on every one, and 6 impressions registered on Adwords. I cannot understand why G does this. If the visitor does not click my ad on page 1 he is not likely to do so on subsequent pages either. I realise it applies to everyone and is relative, but it sure puts a different light on analysing suitable keyword choice. Before I discovered this was occurring, I assumed that 6 individual visitors had seen my ad but not been interested, whereas it was really just the one visitor. --
Hi MikeyP, thanks for doing the test for us all. very bad the results, but don't be disappointed: remember what GuyFromChicago said about relative - this mean that this rule is for us all and quality is all about competition so don't worry too much about it. The point of impress the same ad in several pages is ok to me: this increase the chances of the user to click the ad if in the end he is disappointed after looking 4-5 pages of results - what I don't like is to count several impressions with a same user - if your ad is about something that this user is really not interested, several impressions will not change his mind and this costs to us due decrease our CTR. You could hit the "contact us" and suggest a change in this behaviour - AdWords team take very case of each suggestion they receive and you could change it. best regards Erico Franco
Haha, that is pretty hilarious in a way when you think about it. However, you don't have to pay a lot for impressions made by Google's Search Engine Visitors anyways, right?
Hi cphosts, agreed that you dont pay for impressions but you get screwed ratios in reports. Also one loses when he opts for advertising per impression, for surely, google would be counting impressions there as in same way Register your services offered free, no commission charged
You can choose to pay for impressions with Adwords Site Targetting. I do this and start with a number of sites for a topic. After a few days I review the number of impressions versus the clicks received and eliminate sites that return few clicks for high impressions. I have found a few excellent sites where I get clicks for a penny or two.
What works better with your site targetting? - Do you use text, graphic or Flash Ads? I'm still having difficulties with site targetting.
So if you pay when people click on it, what's the matter?? If it's on multiple pages and they click on it at the same time, you only pay for it once....and how did you prove this?
Thats cool... I currently don't run google ads, but I'm thinking of doing so, and running an arb with yahoo ads, so that i a good suggestion. BTW, I also know that there are UNBID keywords on google that people seach for, and those would be a cheap bet for testing. For example, I run EXAmish.com, and there is a site that is vary popular called Amish Donkey, and gets a lot of searches in ovt/google, so I'm thinking of putting an ad on that keyword for my site to see how it proforms.