Ok, I'm new of course and have but one question left after reading all the rules and searching the forum. After working on any part of my site eCPM drops to $0.00 and can take a day to go back to acctually making money (Realize this is a super small site I'm steadily growing and just now hit 90 visitors a day) Does someone know why this happens b/c I'm tired of having days where I don't make any money even with 100-300 impressions. (My high earnings was $2.53 with 80 so help please) So am I not allowed to edit my site without losing money? P.S.- Click's don't count either when this is going on.
Well, google count and ignore those impressions that are being generated by you, they are not taken as invalid impression as far as they are not so high. You should focus on your earning on CTR bases, google normally pays about $0.1 for 1,000 impressions that depends upon the quality of site and it's content. So, my advise for you is to work for your visitor and site not for the income or google at the moment