Hi all, I would like to talk about a fairly specific ad format that you may not be familiar with, but which can be particularly useful if you run a website with embedded videos, streaming content, or any type of video-based site. It’s called Video VAST, a type of video advertising designed to help publishers monetize their video content while keeping the user experience relatively smooth. In simple terms, VAST ads allow publishers to display video advertisements directly through compatible video players. Instead of relying on traditional banners placed around the page, the advertising is integrated into the video itself, making it much more visible to visitors. There aren’t many advertising networks offering this type of format, but one of the options I’ve had the best results with is HillTopAds. The main reasons are its high fill rates, including for traffic from different countries, and the CPM rates it can offer. I’ve been using it for several months now, and the results so far have been pretty good. Personally, I combine it with pop-unders to generate more revenue. That’s because clicking on the video automatically triggers the pop-under as well. It’s a really great trick, honestly. Has anyone else tried it or heard of it?
I’ve tried a few different monetization setups for video traffic, and I think the main thing is not to overload the user with too many ads. VAST can work well if the fill rate and CPM make sense for your traffic. I’ve also had decent results with MGID for native placements, so combining video ads with another format can be worth testing instead of relying on popups alone