One keyword per add or multiple

Discussion in 'Google AdWords' started by andyelle1, Jul 25, 2011.

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  1. #1
    I have recently read that it is better to make loads of adds all with one keyword rather than one add with lots of keywords. Can anyone who has success with ppc tell me which is best.

    Thanks
     
    andyelle1, Jul 25, 2011 IP
  2. AJMac

    AJMac Peon

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    #2
    Opinions will certainly vary on this because with AdWords the "best" way to do something often depends highly on your product and your goals. My personal favored approach (this varies a bit because my clients have a say too) is small ad groups with tightly focused keywords. Obviously, the extreme extension of this is one keyword ad groups but I think that is taking things too far. An additional problem of one keyword per ad is that unless your ads are substantially similar you will not know whether it is a particular keyword that is driving performance or its ad when it comes time to work on improving your campaigns.
     
    AJMac, Jul 25, 2011 IP
  3. u4mee

    u4mee Banned

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    #3
    This is great, and we can actually drill down now and get some information about specific types of actions at the ad group level, but there's quite a bit missing:
     
    u4mee, Jul 26, 2011 IP
  4. Natively

    Natively Active Member

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    #4
    It's a useful method if the "lonely" keyword generates significant volume.

    Otherwise it'll take ages before you'll be able to gather a reasonable amount of data for each ad group. Still there's a solution: look at cross-ad-group data, to choose the winning ad copy.
    Here's Brad Geddes' video about that
     
    Natively, Jul 26, 2011 IP
  5. EZPC Recycle

    EZPC Recycle Guest

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    #5
    I agree with Natively, I personally focus one to two keywords per ad for my campaign. However if I chose to include weaker keywords I analyzed through my cross section data I would probably go up to 5.
     
    EZPC Recycle, Jul 26, 2011 IP
  6. ALX-VALLEJO

    ALX-VALLEJO Peon

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    #6
    Now when you say you focus on 1 to 2 keywords per ad group, are you excluding the multiple keyword matching options for each keyword. So for instance, one keyword per ad group is really one keyword in three different match types?
     
    ALX-VALLEJO, Jul 29, 2011 IP
  7. Natively

    Natively Active Member

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    #7
    I prefer not to mix (Modified) Broad with Exact/Phrase match types in one ad group.

    It depends on a few factors. For instance if you use Google's Conversion Optimizer, which sets bids in the Ad Group level.

    Perhaps the "best optimized" campaign structure would be the "ad group silos" , but then again - can we really set up and manage such a structure in a sustainable manner?
     
    Last edited: Jul 31, 2011
    Natively, Jul 31, 2011 IP