looking at my detailed stats and for one particular site I am running, it shows that for the entire day I got 1 page impression but 2 clicks. Isnt that impossible? doesnt page impressions always have to be at least greater than or equal to total clicks?
same user, clicked an ad, then hit the back button and hit another. You can only wish every user did that.....
Nope this happens all the time. You've likely done this yourself too when surfing the web. User views your page and see's 2 ads (or more) that look interesting so they click both. Hense the ctr (for at least that page view) was 200%