So once you've done all the SEO, Link Building, marketing etc. and you've got some good search engine positions...what do you do then? Do you continue to build good backlinks for the keywords you've already done well with? Do you start trying to rank for alternate versions of those keywords? What are techniques you use to keep ranking well, but also getting to the next level?
I begin to think in more tail phrases (related to my keywords) to build more content and links. In some sense by make it you can increase your traffic of that people that write bigger phrases in the search engines.