Hi I am new in all this adsense stuff, and finally I am getting some clicks. In average on every 7 visits I get 1 click. In last two days I got 88 visits and I have made like a half dollar. Seems like much to me.... I just wanted to know, how do they change their paying rates? I mean, in the beginning for one click I got like $0.17 and when I got more and more clicks, that $0.17 started to drop down... On what circumstances page eCPM changes? And what is "normal" eCPM and what is "high" eCPM? Thanks.
eCPM means the earnings you get for 1000 impressions. eCPM changes according to the niche of your website and CTR (percentage of clicks you get for all impressions) It is quite simple, but everything is only for statistic