On-Site optimization

Discussion in 'Search Engine Optimization' started by Samuel Jaackson, Jun 15, 2009.

  1. #1
    Hello friends,

    I have Jewelry site with PR 4 and 322 backward links in Google. I would like to know that what are the requirement for on-site optimization so that i can improve my position in google.
     
    Samuel Jaackson, Jun 15, 2009 IP
  2. The SEO Man

    The SEO Man Well-Known Member

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    #2
    I would be happy to take a look at your website, evaluate it, and offer recommendations to improve keyword performance.

    What is your domain name?
     
    The SEO Man, Jun 15, 2009 IP
  3. Samuel Jaackson

    Samuel Jaackson Peon

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    #3
    Before giving you the domain name i would like to know some thing

    What are the things i have to look for on-site optimization.
    Tell me the list of required things.
     
    Samuel Jaackson, Jun 15, 2009 IP
  4. The SEO Man

    The SEO Man Well-Known Member

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    #4
    Many factors need to be considered when evaluating a website for important internal SEO factors.
    • Relevance of Title of each page of your website to the factors below.
    • Relevance of the Meta Description (if and when used)
    • Relevance of the Meta Keywords (if and when used)
    • Relevance of content to the meta tags (if meta tags are used)
    It is also important to have valid (error free) website code.

    Search engine bots and spiders need to be able to crawl your website efficiently to properly index all of the pages within the site.


    Other problems that could lead to problems with pages of a website not getting indexed could may not be completely apparent in all cases. Pages of websites can have an improper header response, which will can cause pages to not get indexed at all. As I evaluate websites for SEO, I always check for problems and issues such as these, that are often overlooked.

    Other important factors for on-site SEO include: Inbound and outbound links, linked terms (use of anchor text).

    Here is a link to my Top 10 List of Important SEO Factors


     
    The SEO Man, Jun 15, 2009 IP
  5. bean81

    bean81 Peon

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    #5
    title,keyword,description, i think it is necessary
     
    bean81, Jun 15, 2009 IP
  6. tannchri

    tannchri Guest

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    #6
    Here is a MASSIVE list of search ranking factors. The list was compiled by SEO professionals and took some time to put together, should provide you more than enough info for on-site optimization:

    seomoz.org/article/search-ranking-factors
     
    tannchri, Jun 15, 2009 IP
  7. Arcticpulse

    Arcticpulse Peon

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    #7
    Basically the top priority items start at the following:

    Title Tag
    On-Page Content
    Internal Linking
    Alt Tags
    Meta Description
    Sitemap
     
    Arcticpulse, Jun 15, 2009 IP
  8. printmatt

    printmatt Guest

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    #8
    Nowadays, I have seen a lot of websites don't have a meta description nor keywords yet they rank well in google.
     
    printmatt, Jun 15, 2009 IP
  9. ebiztrendz.com

    ebiztrendz.com Well-Known Member

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    #9
    in additional to the recommendations to my other friends for meta tags, i want to add the importance of the content placement on the website, write more and more unique and relevant information.

    Put As much As information you can give :) Trade Secert ;)
     
    ebiztrendz.com, Jun 15, 2009 IP
  10. Canonical

    Canonical Well-Known Member

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    #10
    Most important on-site optimizations IMO are:

    1) Good information architecture which includes but is not limited to:
    - a) Clear navigation and linking structure
    - b) Breadcrumbs
    - c) If possible use of Theme Pyramids (see 4th post by Brett Tabke in thread) to maximize the flow of relevance around the site. Site should be broken into pyramids or silos or verticals, each about a different topic. The deeper you drill into the pyramid, the more specific the topic of the page should be.
    - d) Use of external CSS for ALL styling other than possibly an occasional <bold> or <strong> element
    - e) Use of external Javascript files
    - f) Keyword rich URLs (using hyphens, not underscores as word separators)
    - g) high content-to-code ratio
    - h) source order coding
    - i) implementing canonical URLs via 301 redirects to prevent duplicate content and split page rank/link juice issues.
    - j) if possible, eliminating the use of query string parameters as they frequently lead to duplicate content and split page rank/link juice issues.

    2) Optimizing link text used to link from one page to another on your site:
    The link text used on page A to link to page B should include targeted keyword phrases from the <title> of page B or slight variations thereof.

    3) On-page optimizations:
    - a) <title> should be optimized for a single targeted keyword phrase (2 or 3 keyword phrases if they are VERY similar)
    - b) Every page should have a single <h1> which targets the primary keyword phrase from the <title> or some combo of keyword phrases from the <title>.
    - c) If possible, every page should have multiple <h2>s which target the primary keyword phrase from the <title> as well as secondary and tertiary phrases from the <title>, if applicable. They should also target slight variations of those targeted keywords/keyword phrases (different tenses and conjugations of verbs, plural vs singular, synonyms, lexical semantically equivalent keywords, etc.).
    - d) In certain situations use of multiple <h3> elements which target the primary keyword phrase from the <title> as well as secondary and tertiary phrases from the <title>, if applicable. They should also target slight variations of those targeted keywords/keyword phrases (different tenses and conjugations of verbs, plural vs singular, synonyms, lexical semantically equivalent keywords, etc.).
    NOTE: The use of <h4>...<h6> generally means that your page is not focused enough and should be converted to multiple pages.
    - d) Content on the page should be optimized to target the keyword phrase(s) from the <title> and variations of those as mentioned for the <h2> and <h3> elements above.

    PS: You should include <meta name="description"> and <meta name="keywords"> elements for each page on your site, although I generally don't consider this much of an "optimization". Neither are used by Google to rank URLs for particular keywords. I only worry about <meta name="description"> elements to improve click-thru-rate when it's shown as the snippet in the SERPs at Google. I also always include <meta name="keywords"> because a few of the less sophisticated engines still use this as a minor ranking factor, although it's been abused so much than it's pretty much ignored by the major engines.
     
    Canonical, Jun 15, 2009 IP
  11. reliableguy1

    reliableguy1 Peon

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    #11
    Hello .. There is no need to use h3,h4,h5,h6. just use h1,and h2 and use on h1 in one page and h2 you can only used 3 times.
     
    reliableguy1, Jun 15, 2009 IP
  12. mrandrei

    mrandrei Peon

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    #12
    Among the important onpage factors of a site are: keywords, metatags, content. You should choose your keywords carefully. Your tags should also be relevant to page content.
     
    mrandrei, Jun 15, 2009 IP
  13. katepair

    katepair Peon

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    #13
    Talking about On-Page Optimization, it tackles about keywords, meta tags, title tags, description, etc., Don't forget the content!.. :D Content is the most important factor on On-Page Optimization.
     
    katepair, Jun 15, 2009 IP
  14. jamesfoster

    jamesfoster Peon

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    #14
    Frame your domain name with a good keyword. Keyword stuff your web page content. Consider using text links instead of Image links. Use keywords properly in title and description of your web page.
     
    jamesfoster, Jun 15, 2009 IP
  15. michaeljhon

    michaeljhon Peon

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    #15
    HI
    Good Quality Content is most important on page optimization factor.also select Right title,description,meta tag and Keyword is most important for any web site.
     
    michaeljhon, Jun 17, 2009 IP
  16. domaintrader85

    domaintrader85 Banned

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    #16
    Prepare a best internal linking strategy..have some keyword rich pages on footerlinks...
     
    domaintrader85, Jun 18, 2009 IP
  17. catanich

    catanich Peon

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    #17
    #1 - Unique content or content that is no duplicated from somewhere else.
    #2 - Title Tag that matches the inbound link text (keyword phrase).
    #3 - Content that attracts clicks.

    Everything else is nice to have.
     
    catanich, Jun 18, 2009 IP