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On-Page SEO mistakes

Discussion in 'Search Engine Optimization' started by Elisa Martin, Sep 26, 2019.

  1. #1
    What are some on-page SEO mistakes?
    SEMrush
     
    Elisa Martin, Sep 26, 2019 IP
    SEMrush
  2. GlowHost-Sales

    GlowHost-Sales Member

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    #2
    I assume the common one is about keyword density. That is always good to keep some balance: to have the content absolutely readable for your web site visitors and from the other side: decent keyword density. No strict rules for this, but that is recommended to have page being optimized for 3-4 keywords and have no more then 3-4 keyword usage per page.
    Your pages are for visitors, not for bots first of all and you will be appreciated by SE if you can keep that balance.
    Another one. Non updated content. SE, especially Google do not like the page content which is not being changed (developed), so make sure you do that as often as you can.
     
    GlowHost-Sales, Sep 26, 2019 IP
  3. deathshadow

    deathshadow Acclaimed Member

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    #3
    The bigggest I can think of is a lack of proper semantics or logical document structure. Semantic markup -- a sick euphemism for "using HTML properly" that is used so as not to offend the mouth-breathers who still vomit up HTML as if their craniums were wedged up 1997's rectum -- exists to say what things are, so that the "user-agent" can best convey that meaning within device limitations and any potential user handicaps. Doesn't matter if the end user is sighted or unsighted, using TTY or a giant high resolution display, the base HTML should be accessible to everybody. This plays well to search because simply put, search engines don't have eyeballs. As such 99% of the time unless you are abusing things for trickery like "content cloaking", search engines could give a flying purple fish about your layout and/or colour choices. It cares about content of quality, logical order, and the meanings conveyed by the choice of HTML tags.

    As Matt Cutts told us over a decade ago, write for the user, NOT the search engine.

    It's to that end that "keyword stuffing" isn't just piss poor from a professional writing standpoint, it's a way to get your ass slapped for abuse! Too high a "keyword density" can actually PENALIZE you because that's not natural or even quality content. Sure, short term -- for a month or two, three at the most -- it can give you an artificial boost, but that can flag you for review, and one actual person going "well they're stuffing to abuse the system" can get you pimp-slapped with an instant de-rank.

    But that's why many SEO scammers LOVE keyword trickery. It's a way for them to make it look successful, take the money, run, and never have to worry about you again as "well I got paid". Worse, combined with things like "magic perfect matches" they can make you THINK they know what they're doing with card-stacked lies, and when/if that de-rank occurs they will say "well the market has changed so we have to adjust" continuing to leech money from you. $$$ that you never should have had to spend in the first place if instead of going full Gungan stuffing it with "keyword density" you had just written the content in a manner best suited to the USER's needs.

    But that's like the majority of SEO bullshit. Yes, BULLSHIT! Most of it does more harm than good, and what actual helpful bits there are -- at least from an on-page standpoint -- should be a natural part of site and content building if you bother following the bloody structural rules of HTML and professional writing norms. It does NOT warrant being an industry unto itself or something you run around hiring some "experts" to optimize for.

    Yet it exists as such because the front-end developers unqualified to write a single blasted line of HTML or CSS mated to the scam artist SEO "experts" peddling 100% bald faced lies, they're able to prey upon the ignorance and hopes of those who just don't know any better. A situation only exacerbated by outright nonsensical trash like bootcrap, jquery, turdpress, and all the other shortcuts that do more harm than good, and amount to nothing more than monuments to ignorance, incompetence, and ineptitude.

    Content of value, marked up semantically, with a logical document structure. Anyone trying to tell you to do much else on your pages is selling manure.

    Find the enemy and shoot him down. Anything else is rubbish! -- Manfred Albrecht Freiherr von Richthofen
     
    deathshadow, Sep 26, 2019 IP
  4. Jim4767

    Jim4767 Prominent Member

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    #4
    "Content of value" Absolutely! The garbage on the internet is one of my pet peeves. Be an expert and write good content — and write it well. Otherwise, please don't add to the massive load of worthless stuff on the web.
     
    Jim4767, Sep 26, 2019 IP
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  5. deathshadow

    deathshadow Acclaimed Member

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    #5
    It's why a LOT of what SEO "experts" do is more akin to dumping a can of shellac on a pile. Sure you might be able to polish it to a fine sheen, but the end result is still just bug excrement on horse s***.
     
    deathshadow, Sep 26, 2019 IP
  6. mrb1129

    mrb1129 Well-Known Member

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    #6
    @deathshadow So, basically you wrote four paragraphs to tell one sentence for an OP who seems to be just increasing the post count!!!
     
    mrb1129, Sep 26, 2019 IP
  7. deathshadow

    deathshadow Acclaimed Member

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    #7
    Please... that was six paragraphs and a quote.

    Apologies if actual literary acuity upsets the TLDR mouth-breathing crowd.
     
    deathshadow, Sep 26, 2019 IP
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  8. mrb1129

    mrb1129 Well-Known Member

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    #8
    No, it didn't upset me. I was just thinking that will OP spend some time & effort to actually read & understand it!! In communities effort goes both ways, Sir.
     
    mrb1129, Sep 27, 2019 IP
  9. deathshadow

    deathshadow Acclaimed Member

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    #9
    It was meant as sarcasm. Humor. Wit. I oft forget the Internet strips tone.
     
    deathshadow, Sep 27, 2019 IP
  10. ahmansoor

    ahmansoor Well-Known Member

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    #10
    Keyword stuffing, low quality content, duplicated content, not enough content, invisible text, lack of regular updates and bad user experience are few of the main on-page SEO mistakes.
     
    ahmansoor, Sep 27, 2019 IP
  11. john cann

    john cann Greenhorn

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    #11
    Here area unit the some On-Page SEO mistakes in your web site to resolve it. Some on-page SEO mistakes area unit given below:

    1. Not invest time in keyword analysis

    Keyword analysis – I’m greatly positive you’re at home with it.

    It’s one among st the foremost common practices in SEO. It looks easy – simply use keyword analysis tools like Google’s keyword planner or the other tool and are available up with an inventory of keywords to rank for. Sounds straightforward task. Don’t get ME wrong, however you’re creating an enormous mistake. It’s not a number of minutes job. Keyword analysis could be a deep method.

    2. Not optimizing your home page for conversion

    Have you optimized your homepage for conversion purpose? Most of the marketers didn’t notice that your home page includes a nice authority. Don’t be that guy! the possibilities area unit your homepage gets a lot of traffic than the other page on your web site.

    3. Not optimizing web site for mobile

    Most of the marketers ignore the mobile optimization and missing out on valuable search traffic. quite 1/2 the world’s net traffic currently comes from mobile phones. Google conjointly prefers the mobile friendly websites. The computer programmer is making an attempt to create straightforward for users to seek out mobile friendly websites.

    4. Not specializing in content length

    Backlogging analyzed one million Google search results and located that longer content tends to rank considerably higher on Google’s initial page. after you consider this image, you’ll see that the typical word count of a Google initial page result's around 2000 words. So, don’t waste some time making hundred of pages of content. simply target delivering one quality and in-depth content.

    5. Not making internal links inside your content

    Internal linking is that the good way to put relevant links inside the content and improve your SEO. It’s a decent manoeuvre, however some marketers go overboard and place plenty of links inside the content. solely link to relevant sources of your website} to make a believably of your site.

    6. Not creating your 404 page fascinating

    Most of the marketers don’t optimize their 404 page. Having a noteworthy and custom 404 page improves the user expertise. Search engines provide importance to the user expertise. therefore don’t simply use a generic 404 page, attempt to style one thing entertaining or fascinating – add some humor, emotions, and feelings.
     
    john cann, Sep 28, 2019 IP
  12. malky66

    malky66 Acclaimed Member

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    #12
    What a load of badly spun garbage.
     
    malky66, Sep 28, 2019 IP
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  13. mrb1129

    mrb1129 Well-Known Member

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    #13
    "Not creating 404 page fascinating"....It blew the roof!!!:D:D:p:p
     
    mrb1129, Sep 28, 2019 IP
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  14. deathshadow

    deathshadow Acclaimed Member

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    #14
    I'm just wondering how one "improves the user expertise". Engrish moist goodry, me love you long time?
     
    deathshadow, Sep 28, 2019 IP
  15. rosemartine

    rosemartine Peon

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    #15
    Publishing low quality content, poor interlinking, keyword stuffing, giving first priority to search engine are some common SEO mistakes which people do often.
     
    rosemartine, Sep 29, 2019 IP
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  16. dienelkathil

    dienelkathil Banned

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    #16
    Hi there! Lots of website owners and marketers start optimizing their sites without the help of SEO experts. It’s great, as there are lots of guides on the web and you don’t need significant expertise to learn SEO basics. However, at the beginning of their way, they can’t help but make some common mistakes. Here are the most popular ones:

    Wrong keywords
    Irrelevant Title tags and Meta descriptions
    Technical optimization
     
    dienelkathil, Oct 7, 2019 IP
  17. dcristo

    dcristo Illustrious Member

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    #17
    Writing for search engines instead of humans.
     
    dcristo, Oct 8, 2019 IP
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  18. SUNIL ADHIKARY

    SUNIL ADHIKARY Peon

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    #18
    Publishing low Key word and keyword stuffing to search engine are some common SEO mistakes which people do often.
     
    SUNIL ADHIKARY, Oct 12, 2019 IP
  19. NitySeo

    NitySeo Member

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    #19
    Here are few Most Common On-Site SEO Mistakes
    • Duplicate Content. ...
    • Missing Alt Tags and Broken Images. ...
    • Title Tag Issues. ...
    • Meta Descriptions. ...
    • Broken Internal and External Links. ...
    • Low Text-to-HTML Ratio. ...
    • H1 Tag Issues. ...
    • Low Word Count.
     
    NitySeo, Oct 14, 2019 at 2:25 AM IP
  20. Jim4767

    Jim4767 Prominent Member

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    #20
    At the risk of beating this drum too much, I must say that all the above SEO recommendations (and more) won't give you a successful website if you (1) write poor content and/or (2) write poorly.

    I humbly and respectfully offer the following advice to our Digital Point posters whose primary language is not English — consider getting native English speakers to read your copy and make needed changes to make your articles sound intelligent and professional. You may have excellent content, but if the sentences sound a bit "off" to your primary audience — that is, native English speakers — their immediate reaction will often be, "This is not professional." And you will lose your readers quickly. I say this, not to be critical, but with a sincere desire to help you create excellent websites.
     
    Jim4767, Oct 15, 2019 at 10:27 AM IP
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