What is a on page optimization & off page optimization? how to do it any web site on page optimization & off page optimization? Raoul.
On-page optimization refers to any aspect of your web site that can be utilized for keyword placement. The main areas are, in order of importance (my opinion, others may disagree): - Title - Headers - URL - Body - Image/Alt Tags - Meta Description* - Meta Keywords* * The two meta tag areas are of little to no use for keyword placement, however, a good Meta Description is essential for providing a call-to-action to searchers! Off-page optimization refers to building a network of quality links to your site and/or the specific pages you wish to rank for. To get a better understanding than my limited descriptions can provide, try checking out seomoz.org/article/beginners-guide-to-search-engine-optimization for an authoratative introduction to SEO. Best of luck Raoul!