On page optimization

Discussion in 'Search Engine Optimization' started by Raoul20, Dec 16, 2007.

  1. #1
    What is a on page optimization & off page optimization?

    how to do it any web site on page optimization & off page optimization?

    Raoul.
     
    Raoul20, Dec 16, 2007 IP
  2. iitob

    iitob Well-Known Member

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    On-page optimization refers to any aspect of your web site that can be utilized for keyword placement. The main areas are, in order of importance (my opinion, others may disagree):

    - Title
    - Headers
    - URL
    - Body
    - Image/Alt Tags
    - Meta Description*
    - Meta Keywords*

    * The two meta tag areas are of little to no use for keyword placement, however, a good Meta Description is essential for providing a call-to-action to searchers!

    Off-page optimization refers to building a network of quality links to your site and/or the specific pages you wish to rank for.

    To get a better understanding than my limited descriptions can provide, try checking out seomoz.org/article/beginners-guide-to-search-engine-optimization for an authoratative introduction to SEO.

    Best of luck Raoul!
     
    iitob, Dec 16, 2007 IP