On page optimization

Ideal SEO formula is to creating the relevant content.

 

i will be thankfull to if u explain the " alt tag"

thanks

 

Well, properly validated html and css files are also an on-page optimization factor. Google apparently seems to weight it.

 

Put keyword in the title.
Use a 2percent keyword density.
Provide a link on your keywords.

 

Is it helps using keywords for folder name?

 

Many people forget... DONT USE FLASH ADS.
H1, H2, meta tags, sitemaps and related content (bold in the right places + underlined) is enough.
Onpage is not even a quarter of the game.
You need to have it in place, organized - And your websites needs to be accessible (quickly loading) + easy to navigate. Not something so hard to do.

Now go build links.. That is what SEO is about. (Atleast I see it this way ).