Hi, it is about creating and placing of meta tags, description meta tag, title tag, robot.txt and feed placing etc.
hello here are some important tips about on-page optimization On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense. <TITLE>On Page Optimization</TITLE> This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus. Don't spam any of these tags, this won't be effective and could result in a penalty. Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages. <META NAME="description" content="Optimizing On-Page Factors for Search Engine"> Personally I don't bother with them as they bulk out pages for little real benefit. Both Google, Yahoo! and MSN Search will use the text they find on the page as a description so make sure your first header and sentence describe the contents. However some search engine watchers say that the new Microsoft search engine, currently in beta tests, puts some weight on meta-tags. There is also evidence to suggest that search engines give more prominence earlier in the page and some engines will only index a limited amount of body text so making the first paragraph punchy is a good idea. Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink. However ALT tags are useful for non-graphical browsing and should be employed correctly. <IMG ALT="Description of Image" SRC="image.jpg"> Comments are not indexed. Use bold/strong/italic attributes where appropriate.
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Hi, Thanks for ur clear explanation about on page and off page..I have one doubt in that..I need to creat a new HTML page with the keyword which is related to my site and have to attach that page with my website isn't it...?if its so means tell me with example...Please...