On-page factors On-page factors -- Things on your page itself that affects your ranking, as opposed to inbound links into your site. SEO is basically two parts: putting your keywords on your page, and getting inbound links. The first part is referred to as on-page factors. Note that many people think that there is such a thing as overdoing it, and that "over-optimizing" on-page factors can result in a penalty. We'll cover that after we cover the on-page factors themselves. Focus on creating quality content and ignoring the specifics about how search engines rank pages. Just remember that knowing that keywords work better when placed near the top of the page (for example) does not absolve you from creating the best site possible. <TITLE> The most important on-page factor is the <TITLE> tag. Most engines place a greater weight on keywords in this tag than keywords anywhere else on the page. Armed with this knowledge, some webmasters try to exploit this feature by stuffing dozens of keywords into their TITLE tags. Not surprisingly, such a crude method usually doesn't work. Google isn't stupid. If there are a gazillion words in the TITLE, Google will probably figure that it's an SEO trick and not rank it well. The general feeling is that a <TITLE> should contain your most important keywords, shouldn't contain any individual keyword more than twice, should have the most important words as far to the left as possible, and shouldn't be much longer than what shows in the SERPs (~64 characters). In addition, your <TITLE> should also be inviting to searchers, since you're hoping they'll click it when they see it in the SERPs. <H1, H2, H3> Next in importance are heading tags. Engines generally figure that things in headings tags must be what a page is about, so use the heading tags to identify the different sections of your articles. Don't try to fool the engines by putting your whole page in headings tags and then making it readable with CSS, or sprinkling heading tags gratuitously throughout the page. Instead, use heading tags where they make sense. Try an H1 tag for the main title of the page, and H2 and H3 tags for section headings. A heading tag on its own somewhere, with no real content following it, probably won't count for much.
Hi, Thanks for sharing information. I want to tell you that the important On Page optimization techniques include content optimization, the title-tag, META-Tags, headlines & text decoration, alt- and title-attributes etc. Thanks, with regards
I heard that Google does not look at a keywords meta tag... They pull your keywords based on the content of your site, so keyword density is definitely important. Is it 1.5 keyword phrases per paragraph?
robot.txt file creation, xml sitemap and website contents etc are some factors that also effects seo and ranking for your site. Thanx
Title tag is more important ofcourse, but you dint talk anything about other two factors description and keywords.
For google: Title, H1, H2, H3, alt tag, keyword density should be enough meta tag and meta description will helps on other search engines that use it. meta description also have uses on google, if you specify it, you meta-desc will appear in your result listed on google(instead of using the google-generated one) which may help in attracting visits