On-line Questionnaires - best practice

Discussion in 'General Marketing' started by belenenses, Mar 14, 2009.

  1. #1
    Hi Guys,

    I am about to embark on an on-line questionnaire aimed at learning product-related info about my site visitors as well as building a targetted email list.

    An incentive will be given to respondents, in the form of entry into a competition to win a holiday; the questionnaire has 6 questions; it will be in independent, ‘pop-up’ format, rather than taking visitors to the site itself; there is an option to refuse to participate and get straight through to the site; and the plan is to run it for 5 or 6 months.

    I am quite experienced in questionnaires, but have never done one on-line before. Any advice and feedback based on your own experience would be most welcome.

    Cheers,

    B
     
    belenenses, Mar 14, 2009 IP