It takes a lot of time - but we seem to yield the best results with the old searching for truly relevant sites and mutually exchanging links. We've met some interesting folks that way also. andy http://www.corporation-nv.com
That's the old fashioned way? I think it's one of the best ways - as opposed to getting natural one way back links to your site. I find myself doing this... what do you think is the "new" way? link farms and text link brokers?