Okoza.co.uk - UK Mortgage site making $2000 a month

Hello guys,

We are selling a 2 year old UK finance website – www.okoza.co.uk . The site has been running successfully for the last 2 years and provides information about banking, credit cards, insurance, investment, loans and mortgages.
All the comments will answered on Sitepoint auction here - http://www.sitepoint.com/marketplace/auction/14834

Reason for sale

We have reallocated resources internally to other revenue streams/websites hence the business does not have time to develop this website. The site covers its cost and brings more than $2000 return on ad spend (ROAS) and are sure that more input/resource would result in increased profit margins.


Why buy Okoza?

The site is a good investment and foundation for a company who wants to break into the UK mortgage market or wants to expand its portfolio of finance sites. There is potential for expanding PPC and SEO activity and expanding into other areas such as email and behavioural targeting.

The main focus of the site is mortgage lead sales and Okoza generates around $11000 per month of revenue. 90% of that is Mortgage leads revenue and the rest is credit cards and loans. The majority of the traffic (90%) comes through Pay Per Click (PPC). The PPC spend per month is around $9000. The rest of the traffic comes via organic traffic.

Revenue details


Facts about Okoza

Established : 2005-08-25
1042 content pages indexed in Google
The name okoza came from Swahili - to aid", or "to bring assistance"
The site is running on .NET platform and hosted on IIS
The site uses Kentico CMS 1.7 (www.kentico.com)


What we sell:

All content that is under www.okoza.co.uk (with this url we also sell okoza.com, okosa.com , okoza.co.uk okosa.co.uk )
Kentico license for 1 website
Trademark for the Okoza name
Necessary support for transferring the site to the new hosting – maximum of 8 hours technical time


What we do not sell:

We don’t sell or transfer Google/MSN PPC accounts with keywords and you will not be able to gain access to these accounts before the sale
The site has lots of affiliate links and relationships with external companies – we don’t transfer these relationships and it’s the responsibility of the buyer to arrange new contracts.

 

What price are you seeking for this?

To me it does not seem worth a lot, almost nothing without the PPC keywords. The content on the site is mostly consisting of press releases and adapted press releases.

Also, will you at least be giving the details of who the affiliate contract you currently have are? Or will the new buyer be left in the blind about this also.

Third question.. You say you have reallocated resources internally... can you confirm whether or not you are involved in other mortgage related sites with your company?

Unless the price is very small, I don't see how anyone would be too interested in what your offering.

 

minimum bid on Sitepoint is 20 000$ Bin 30 000.