I need help with this. This may only be my first day, but I set a budget limit at $5 per day, I am at $4.50 and I have received 17 clicks on 32000 impressions. Not one sell! I know I have to give it more time, but I must be going in the wrong direction. Any ideas?? I sell between 40-70 of these on ebay every day but I have to get away from there fees, I just need to get this done from my website. So I gues I am asking what kind of CTR I should look for?, mine is .05%
this is not a good click through rate.. you really want to achieve 5-10%+ anything less than this chances are its not a profitable. I would avoid site targeted impressions with google adwords I have tried these and me too lost a few hundred dollars and no sales. I stick to keyword marketing now. and focus on bidding on hundereds of keywords but the right ones (profitable keywords). I can offer you a free ebook to help you with google adwords to maximise your profit if you like. at this url on my site www.adwordsmadeeasy.com
Thank you for that, I will read the book, I gues there is a way for me to change my campaign to search only? I also only have about 20 keywords, I need more. What about the budget at $5. Obviously I am being alittle tenative. Thanks again
I would agree. Keyword tageting often will be a lot cheaper because you are only paying for people who are interested. A $5 budget might be ok, you'll be able to see within the first week. Try using exact matches instead of broad until you can start seeing a bit of an ROI. Take advantage of the advert options too to see whats pulling in the most relevant traffic
In the ebook it discusses a product called keyword elite. I find this product awesome. it can generate upto thosands of keywords from the one spin off of a single keyword. The tool can generate heaps of mispellings also which can be highly profitable keywords to use. The ebook talks abit about this tool anyway but yeah i highly rate it. For your budget of $5.00 a day well It really is upto you about how much you can afford. if your making sales and it is turning a profit obviously you would want to have an open budget. but to experiment with try small and then increase gradually... it really is by trial and error at first.
Are you using broad keywords, e.g. sports car, 3 series, etc, or more specific ones like 2002 BMW 325? Using more specific keywords should help you, as should increasing your budget, which should help get your ad listed higher. It's also key to use negative keywords. This will narrow the number of people viewing your ads to exclude the leads that are not valid. Here is an article on this: http://onlinebusiness.volusion.com/articles/negative-keywords-for-ppc-advertising/
I agree that exact matches and phrase matches are more profitable also. Try to avoid major keywords though. For example I have an online fishing tackle shop. and I never use keywords such as fishing, fishing tackle etc as they cost to much and have no return. I have tracked these in my campaign to see this for myself. Instead i would use phrases for example in my campaign Penn Fishing tackle shimano fishing tackle new fishing tackle fishing tackle for sale etc. if you get my drift I also too use negative keywords you want to filter words such as free, cheap, information etc etc this gets rid of those people that either want something free, dont really want to pay the price, or are just info seekers not going to buy anyway
To me Ctr of 10-5% seems unrealistic...I mean how to people do it. Think about it. search for something on google, Go to the first 10 results and see if your inclined to click on 1 of those pages ads. Or keep a personal ctr for how many you click per day. Hmm....seems like a good idea to me, perhaps a social experiment case study.
I think 5-10% is way too high, too achieve that you'd probably be sacrificing either the overall quality, the access to content, or the design of a site... Just my opinion...
This is possible if you target the right keywords sorry forgot to also mention that the sucess of clicktrhoughs also have to do with your sales pitch (what you put in the add) that encourages the people you want to click it and discourages the people you do not want such as an example of my add Berkley Gulp Lures $7.95 per packet, Buy now before we sell out. Super Special Pricing This filters out any any one that looking for something for free or what not. it shows the price so it is highly targeted. just as an example
take it slow bid low on keywords first then bump them up once you start getting some results. You must fine that level where everything flows. Unfortunately this level will change as your competitors change there max CPC. But that is ok since you will be right there changing along with them. Stay away from the content network at the start and focus solely on search. It is easier to achieve a higher conversion rate on the search network then it is on the content network. Try, refine, try and then refine. this has been a successful approach to adwords to me. every niche is different and you may not see as good results as someone in another niche, it is all dependent on what you are selling. hope this helps don't get discouraged keep plugging away until you get it to work
Your keywords are probably too broad. Be exact. Use [ brackets ] & " quotes " You want cheaper visitors and you want visitors that will convert. Luckily these are often the same thing. Also you shouldn't be discouraged by 17 clicks without a sale... That's not really statistically relevent.
It is way too early to judge anything. You need more clicks and more time to be sure there is something wrong.