What exactly is a "Lead"? When looking at the ads from CJ it breaks it down into how much you earn by "Sale" & "Lead"
yes you "Lead" them to the affiliate, but it doesnt reflect them buying a product. Could be a - Email submit - Zip submit - Submission of contact info to be contacted by advertiser
Leads are the best! Basically when someone goes to their page and signs up for a free offer, that is considered a lead. All my money has been made in leads so far.
Its is a free sign up for a service. Real details need to be entered and verification using Credit Card might be needed in some. Lead is usually good if the offer is good and you have quality visitors.