Ok I'm lost

Discussion in 'Search Engine Optimization' started by TcRoc, May 5, 2009.

  1. #1
    Bare with me please as I'm new to all of this.
    My website(store) is up and going ,for a little over a week,,obviously not expecting sales this second.

    I have google webmasters tools,traffic blazer and so on.Submitted to top search engines.need to keep submitting.

    Should I keep doing this manually?
    I'm lost with the whole back link stuff,yes I've searched here.
    Where do I start? I don't blog I keep seeing some mention that.
    I was on MSN now it says I'm not listed,,,why,, Google still has me indexed.

    Obviously I can't post my link cause of the post count rule thing for anyone to even view my sources.

    Even with Google webmasters it's still just confusing since it's all new.

    Any help would be much appreciated.

    Thanks,
    Matt
     
    TcRoc, May 5, 2009 IP
  2. Michael T.

    Michael T. Well-Known Member

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    #2
    Michael T., May 5, 2009 IP
  3. sultanofseo

    sultanofseo Notable Member

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    #3
    submitting to search engines will not help you get ranked. in fact, its not even a needed method anymore and would be nothing but total waste of time as search engines will find your site for indexing through backlinks. what you need is to focus on proper on-page optimization and then once the site itself is taken care of, you start your link building campaign.
     
    sultanofseo, May 5, 2009 IP
  4. TcRoc

    TcRoc Peon

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    #4
    What about submitting to Directories ,I thought that helps with back links or am I totally lost.
     
    TcRoc, May 5, 2009 IP
  5. C-Note

    C-Note Peon

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    #5
    Directories are fine, just bear in mind they don't have the value they once did.
    You should be concentrating your efforts on building relationships with like-minded web sites to gain more quality links.

    You should also focus on building quality content on your site
     
    C-Note, May 5, 2009 IP
  6. BlogSEOExpert

    BlogSEOExpert Peon

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    #6
    Yes, submitting to search engines is not necessary.

    Write good content, so that people themselves would like to link to you! In any case, also build relationship with other bloggers / website owners so that they know you better and feel like linking to you.

    Keep your writing focused on your keywords. If possible, do not club many keywords in a single page. Have your keywords in the title of the page and in the URL.

    These should be good steps to start your SEO.
     
    BlogSEOExpert, May 5, 2009 IP
  7. TcRoc

    TcRoc Peon

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    #7
    Thats my point too, I've done searches on Going Green sights because I'm selling something Energy Efficient(solar) but all I really see is paid advertisement on there sights.

    I'm also advertising with Google Adwords but on a limited budget with that right now.

    Basically stressing out,,been for weeks.
    Want to do this right,I'm sure you all understand
     
    TcRoc, May 5, 2009 IP
  8. TcRoc

    TcRoc Peon

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    #8
    Any comments on the site appreciated to tell me more about what I'm doing right or wrong . Solaratticfanstore.com
     
    TcRoc, May 5, 2009 IP
  9. HomeComputerGames

    HomeComputerGames Peon

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    #9
    I think the first thing you would want to do is create your keyword list that you want to target to. Then check the keywords and toss out any that are not searched for.

    A list Might be:
    Solar Attic Fans
    Attic Fans
    Solar Fans

    I can't think of anymore off hand for the content that you currently have.
    Next you would want to research your top competitors for each keyword and see what they are doing.
    Check their title,description, keyword density, and backlinks.

    This should give you some kind of idea what it takes to get to your desired goals.

    I see that you have energy tips. I would greatly expand on this and perhaps even start a blog and write articles about it. IF you are trying to capture "Going Green" you will have your work cut out for you.

    PS: I found that putting the UPC number in the title tag of each product brought me in some traffic as some people search this.
     
    HomeComputerGames, May 5, 2009 IP
  10. TcRoc

    TcRoc Peon

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    #10
    I have my keywords,,and the funny thing is I'm finding the top competitors have zero back links and they are top of google list all the time,,where do you all check for they're back links.

    When I view there sources some I can't see they're keywords or descriptions.
    What do you mean by keyword density?
    Yes I have alot to learn,partly why I'm here !! But I don't think I'm doing to bad,,lol
     
    TcRoc, May 5, 2009 IP
  11. HomeComputerGames

    HomeComputerGames Peon

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    #11
    As long as you are trying and learning you are not doing bad.
    Here are a few tools that come in handy.
    http://www.webconfs.com/

    IF your competitors are as you say then you will overtake them if you keep at it. It does take time so patience is certainly a virtue here.
     
    HomeComputerGames, May 5, 2009 IP
  12. Canonical

    Canonical Well-Known Member

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    #12
    You have the potential to do VERY well... You're in a VERY non-competitive niche with a single product you're trying to promote. The key to your success will depend on your ability to target the correct keywords.

    Since your site only promotes a single product I would focus for now on getting your home page to rank for your main product related keyword phrases.


    On-Page Optimization

    As others have said, I would concentrate on your on-page SEO first. This means <title>, <h1>, <h2>s, content, etc.

    Selecting Your Keywords:
    I would start out by determining which keywords to target. Since you are buying Google AdWords, I would look at the AdWords tool to see which keywords are sending you the most traffic AND have the best conversion rates.

    I'm going out on a limb here and guessing at 6 of the more obvious keyword phrases that you may want to target. I see you rank organically at Google.com at about positions:

    #68 for the keyword "sunrise solar attic fans" out of about 8050 results. (solaratticfanstore.com/)
    #74 for the keyword "sunrise solar attic fan" out of about 5390 results. (solaratticfanstore.com/)
    #57 for keyword "sunrise solar fans" out of about 101,000 results. (solaratticfanstore.com/)
    #71 for keyword "sunrise solar fan" out of about 81,900 results. (solaratticfanstore.com/)
    #450 at Google.com for the keyword "solar attic fans" out of about 150,000 results. (solaratticfanstore.com/)
    #450 at Google.com for the keyword "solar attic fan" out of about 79,400 results. (shop.solaratticfanstore.com/)

    One thing I've noticed is across the board "*** fan" (singular) gets far more searches than "*** fans" (plural) yet the singular version is always less competitive. So it should be easier to rank for the singular and yet you'll get more traffic than you would ranking for the plural. So I would focus on the singular "fan" but also try to rank for the plural "fans".

    Ranking on page 1 for "attic fan" would probably be the holy grail, but you currently don't even rank in the top 736 of about 1,440,000 results. So I wouldn't even worry about that for now. If you manage to raise your rankings for "solar attic fans", it will also raise your rankings for "attic fans".

    Based on a little poking around at Google Insights, I would probably target "solar attic fan" as my primary targeted keyword phrase... then "sunrise attic fan" and "solar attic fans" as my secondary and tertiary targeted keyword phrases, respectively.

    <title>:
    The <title> element is the most influential on page ranking factor. Currently your title is <title>Solar Attic Fans by SunRise Solar </title>. Note that if you include "by" as a keyword that:

    "solar" has a keyword density of 33.33%
    "attic" has a keyword density of 16.67%
    "fan" has a keyword density of 0%
    "fans" has a keyword density of 16.67%
    "sunrise" has a keyword density of 16.67%

    If you exclude "by" as a keyword then you get the following:

    "solar" has a keyword density of 40%
    "attic" has a keyword density of 20%
    "fan" has a keyword density of 0%
    "fans" has a keyword density of 20%
    "sunrise" has a keyword density of 20%

    I would suggest that you change the <title> element to <title>Solar Attic Fan - Sunrise Solar Attic Fan - Solar Attic Fans</title>. Note that I actually added "Attic" to "Sunrise Solar Fan" to yeild "Sunrise Solar Attic Fan" as my secondary phrase to emphasize "solar" a little more in the <title>.

    With this new <title> you will have the following densities:

    "solar" has a keyword density of 30%
    "attic" has a keyword density of 30%
    "fan" has a keyword density of 20%
    "fans" has a keyword density of 10%
    "sunrise" has a keyword density of 10%

    <h1>:
    The <h1> element is the 2nd most influential on-page ranking factor. You do not even currently have one. I would suggest that you change the big header on your page that currently reads "Welcome to www.SolarAtticFanStore.com" so that it is rendered as an <h1>.

    Instead I would render the page header as <h1>The Sunrise Solar Attic Fan Store</h1>. Notice that it contains all of the keywords from "solar attic fan" and "sunrise attic fan". This will reinforce both your primary and secondary keyword phrase from your <title> element.

    <h2>:
    The <h2> element is the 3rd most influential on-page ranking factor and you have none. I would consider changing the bolded subheader "A Step in going green has never been easier with Solar Attic Fans by SunRise Solar" to an <h2> like <h2>Going Green with Solar Attic Fans by Sunrise Solar</h2>.

    This will reinforce almost your entire <title> element because now you will have an <h2> that has "solar" and "attic" from your primary keyword phrase, all of the words ("sunrise", "solar", "attic", & "fan") from your secondary keyword phrase, and all words ("solar", "attic", "fans") from your tertiary keyword phrase.

    I would convert the bolded sub-header "What other Key Features do SunRise Solar Attic Fans Offer" to another <h2> element like <h2>Key Features of the Sunrise Solar Attic Fan</h2>. This again will reinforce your entire primary keyword phrase, your entire secondary keyword phrase, and all of your tertiary keyword phrase except for "fans" (plural).

    I would convert the bolded sub-header "Key Green Features of Solar Attic Fans" so that it is rendered as an <h2>. I would reword it slightly so that you have the singular "fan" as in <h2>Key Green Features of a Solar Attic Fan</h2>.

    I would also convert the bolded sub-header "The SunRise Solar Attic Fans Installation is EASY !!" to an <h2> like <h2>Sunrise Solar Attic Fans are Easily Installed</h2>.

    Notice that I shortend all of the phrases that I converted to an <h2> slightly to increase the keyword density.

    Other:
    There is some issue with your home page trying to load http://tracedseals.starfieldtech.com/siteseal/images/siteseal_base.gif. The page is always waiting on the image to load.

    Personally I'd delete the GoDaddy Links at the bottom of your page. There are 3 of them. It's not helping your page rank (actually hurting it a tiny bit). It's only helping GoDaddy.


    On-Site Optimization

    Canonical Issues:
    Your site has canonical issues. Each page on your site should have one and only one URL to reference it. This is called the canonical (or prefered) URL. All other non-canonical URLs that can be used to render that same page should be 301 redirected to the canonical URL. Allowing non-canonical URLs to exist leads to duplicate content and split page rank/link juice which will reduce your ability to rank as well as you could for your keywords.

    I see that I can access every page on your site with a www as well as without www. This means I can access all of your URLs 2 different ways. You can read other posts I've made on canonical issues and how to correct.

    Fix Home Page Link in Global Navigation
    The link to the home page in your global navigation is currently rendered as <a href="Home_Page.php" target="_self">Home Page</a>. I would change this to <a href="/" target="_self">Home Page</a> if you pick http://solaratticfanstore.com/ or http://www.solaratticfanstore.com/ as your canonical URL for your home page. I would even consider changing the link text of the Home Page link in the top navigation to "Solar Attic Fans"... so the link would be <a href="/" target="_self">Solar Attic Fans</a>. This tells Google your home page is about "Solar Attic Fans".


    Link Development

    Link development can be tricky... Typically, when sites are starting out they go out and farm a bunch of links by using spammy SEO tricks like directory submissions, blog comment spamming, forum signature links, etc. But these types of links generally buy you very little in the way of rankings. They also are frequently the target of Google's anti-spam algorithm changes.

    Personally, I think most sites do this because the webmaster is typically more technical in nature. They don't possess the proper skillset for link development. IMO it's best done by a person with marketing/sales skills and actually requires very little in the way of technical skills. It requires that you be creative in looking for link placement opportunities and that you are able to 'sell' the other site on the idea of adding a link to your site.

    Just because you sell solar attic fans does NOT mean you should only be considering links from "green" sites. There are lots of other relevant sites who might give you a link to your site...

    If you have roofing companies in various cities that you call on to install the product, ask them to give you a link since you send them business. Offer to make any roofing company with a website that gives you a link a preferred installer in that town. Be sure to target you keyword phrases from the <title> of the home page.

    Look for local builders in your area or big builders nationwide like Centex. Approach them about using your product. If you negotiate some prefered pricing for volume purchases with them, ask them to give you links to your home page with your desired link text.

    The key to finding good potential sources of inbound links is to think of sites that are relevant to your topic (green, homes, roofs, etc.) but who are NOT competitors... Look for businesses who offer complimentary productions, not competing products. They will frequently toss you a link ESPECIALLY if you send them business like the roofing company example above.

    When you do get other sites to link to you, you want them to link to your home page with keyword phrases from the <title> of the home page or slight variations. Most of the time I would try to get them to link to you with your primary keyword phrase "Solar Attic Fan" (singular) or secondary keyword phrase "Sunrise Solar Attic Fan". Sometimes get them to link to you with your tertiary keyword phrase "Solar Attic Fans" (plural). Then on even fewer occasions, get them to link to your home page with slight variations of the targeted phrases like "Sunrise Solar Attic Fans", "Sunrise Attic Fans", "Green Attic Fan", or "Green Attic Fans", "Solar Roof Fan", "Solar Roof Fans", "Attic Fan", or "Attic Fans".

    Hope some of this helps to get you thinking.
     
    Canonical, May 5, 2009 IP
    RightMan likes this.
  13. TcRoc

    TcRoc Peon

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    #13
    Thank you for all that info ,,that was great.
    Truly appreciate it.
    Unfortunelty out of my office today and can't do any work on it til tonight .

    Thanks again.!!
     
    TcRoc, May 6, 2009 IP
  14. TcRoc

    TcRoc Peon

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    #14
    I think I got my H1 and h2 Tags in correct.
    Thanks again..
    Although Go daddy say's I can't do a 301 redirect..at least who I talked too.
     
    TcRoc, May 6, 2009 IP
  15. Komicwords

    Komicwords Well-Known Member

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    #15
    mr Canonical seems know what he is speaking to,can I know he is selling his service in here or not?cause I think I need kind of talent with my future project.
     
    Komicwords, May 6, 2009 IP
  16. RightMan

    RightMan Notable Member

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    #16
    Nobody could have described the whole process in detail, the way Canonical did! OP should thanks his stars for getting such good advice....readily and free of cost!

    Kudos to the effort and time put in by Canonical, in order to help a fellow member...+rep. added for the brilliant effort. :)

    Regards,

    RightMan
     
    RightMan, May 6, 2009 IP
  17. Canonical

    Canonical Well-Known Member

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    #17
    If you are being hosted on Apache web server at GoDaddy then you should have access to Mod Rewrite in which case you'll definitely be able to correct the canonical issues with 301 redirects. I do it on my sites there.

    However, if you're being hosted on Internet Information Server (IIS) you won't have any such equivalent functionality unless you're on IIS 7.0+ which supposedly comes w/ some utility similar (but not the same) as Mod Rewrite. But I have never messed around w/ IIS 7. On my 'real' job we have 30+ IIS web servers in our farm but it's IIS 6.xx and we use ISAPI Rewrite. But that wouldn't be available at GoDaddy unfortunately.

    You can add <link rel="canonical" href="wwwVersionOfYourURL"> (for example, <link rel="canonical" href="http://www.example.com/somefolder/somepage.html"> )to each page so that the www version gets credit for all inbound links to that page regardless of whether it was requested with or without www.
     
    Canonical, May 7, 2009 IP
  18. TcRoc

    TcRoc Peon

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    #18
    I'll have to look into that cause I don't know that off hand ,,,I'm still guessing my h1 h2 tags are Good ?
    And if you have paypal send me your adress I'll gladly hook you up for your efforts to help me.

    I was able to make my prefered URL "www" but no mentions of redirect in that area
     
    TcRoc, May 7, 2009 IP
  19. TcRoc

    TcRoc Peon

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    #19
    Besides rankchecker.net what are some other good rank checkeing webistes to look at just to compare.

    Thanks,
    Matt
     
    TcRoc, May 8, 2009 IP
  20. C-Note

    C-Note Peon

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    #20
    Okay, so now that we have your url, i can see tons of issues.

    Before even contemplating off-page inbound linking, etc - you need to take care of your own back-yard. It's absolutely crucial that your web site architecture is developed in a way to allow for better crawlability.

    Some Highlights:
    - all pages should have a link to your home page
    Currently your home link goes to a sub page
    This can also help with canonical issues. Because often when people link to you, they will grab the url from the address bar of the browser.

    - Use dashes instead of underscores in the page names

    - Ecommerce shop is in a sub-domain, in most cases it's better to be in a sub-folder

    - The shop area itself is not very seo friendly, so you might consider using a different program
     
    C-Note, May 8, 2009 IP