I noticed it too. Nearly the same number of clicks but the eCPM is a lot lower. Income nearly half of what it was on previous days. I'll wait and see if it comes back up.
I've noticed a small drop, but it has been dropping for quite some time now... Didn't just start a few days ago
in the last 3 days, I had around 50 clicks/day the first day I made approx. 5 dollars, then 3 dollars and yesterday, only 2,67 $
Haha, it is just cyclical. Maybe advertisers are out BBQing instead of renewing their accounts and budgets. I read on ProBlogger that Techorati said a new blog is being made every 1 second, 24/7! You can be sure that they're monetizing many of them. Competition in publishers pushes all our incomes down, but in the long run many of these bloggers won't last. I wouldn't worry about it -- in my old retail businesses, we'd see months where we were on the verge of going broke, and then 2-3 weeks would hit that made us crazy profits and kept us happy until the next downswell. This is being in business -- when income per customer slows, you work on generating new customers and work on bringing back the old ones. AdSense is becoming smarter and smarter, but many economies are suffering, and advertising budgets tend to be the first ones cut. Make your advertisers a profit rather than just a click, and your incomes will go WAY up.
So true... when you start dealing with more traffic and more clicks you have less flucation as it even outs... as you high dollar days people may be clicking the high dollars ad then your low days for some reason people are clicking the low paying ad when you only have 10 to 15 clicks this can change drastically.
Since the beggining on May i noticed a serious 50% drop in my earning that never happened ago.But now i can see my earning getting back to norms each day and my worries gone.Adsense is like a smooth and beautiful road but you may see some speed breakers on your way to avoid any incident.
Maybe it's because of summer. Usually, most of businesses get slow during this time thus less money is being invested, etc.
The problem is there are too many publishers and MFA sites who are bidding low on keywords. You must visit the sites that are advertising on your site and remove the ones that have Adsense ads. Simple as that.
I've experienced a 50% decrease in earnings since the end of April. I've been with Adsense for almost a year and earnings have always gone up and down, but never before have I experienced such a downfall . Traffic is on the same level but Adsense stats seem to go crazy. 1 day ctr is down 50%, another day it's the ecpm that's down, some days both.