Hello I run a E-business in Denmark selling Streetwear. We are doing a lot of online-marketing, but er total forgetting the offline. I think the reason why is a topic about measurement, and the fact that wise experts in DK says that offline is forbidden marketing when you are online. Is There any post here about the topic?
You might want to check with the law of your land on this. I think what this guy is trying to say is that people working online are not allowed to do offline marketing. Check with your authorities for more clarifications.