Offline Viral Marketing

OFFLINE Viral Marketing Strategy

The following viral marketing strategy is meets all six of the requirements set out in Dr. Ralph F. Wilson’s article “The Six Simple Principles of Viral Marketing”.

1. Gives away products or services.
2. Provides for effortless transfer to others.
3. Scales easily from small to very large.
4. Exploits common motivations and behaviors.
5. Utilizes existing communication networks.
6. Takes advantage of others’ resources.

Here it is in a nutshell:

You offer free business cards (for personal use also) to your customers or web site visitors. On the back of every business card you include your business advertisement and a line that states that you give away free business cards.


Your customers will begin giving out their cards. Over the coming months, you will begin receiving new customers who saw your “ad” on the back of a business card. Also you will receive new potential clients who request their own free business cards… and the cycle continues.


Now lets examine the six points mentioned above, one-by-one.
1: Gives away products or services.

Free products attract potential customers. VistaPrint.com has been giving away free business cards for years and they are now a very rich company as a result.

2: Provides for effortless transfer to others.

Many small business owners save their business cards because they spent so much on them that they don’t want to give them to just anybody.
Well, they can now give their business cards out liberally because they got them free.

3: Scales easily from small to very large.

This doesn’t apply if you decide to do this yourself, but if you choose to hire an offline viral marketing firm to manage this strategy for you, they can provide the plan with unlimited growth potential.

4: Exploits common motivations and behaviors.

Whether the free cards are for a business owner or a teenager that wants to promote his band, they already want to distribute their cards. Your advertisement will be automatically distributed along with it.

5: Utilizes existing communication networks.

What communication network is better than Face-to-Face?

6: Takes advantage of other’s resources.

You don't have to worry about distribution, because the person will distribute their business cards naturally.

 

good stuff

I can print 5000 color (both sides) business cards for 2¢ each