I guess we all focus on online marketing and sometimes overlook offline marketing. So...If you had a medium-sized business that sells certain products to many countries globally. Would you choose offline marketing or online marketing, IF you only had one choice? and Why?
Definitely offline. Things like billboards I think I would rather have than a 125x125 banner on a website.
A billboard in Manchester UK will never be seen by a potential client in New York. If you have a Geo target audience then yes off line. if not then online, plain and simple. Covering the cost held within offline advertising a large geo area would be astronomical, especially if you start ranging out within other countries. Small local business should concentrate on offline medium business with a large market audience should concentrate online, where as a large company should push all of the above.
I am obviously biased to the paid form of online marketing and believe its success far outweighs the results delivered by offline marketing simply because so many people are turning to the Internet to look for absolutely anything they desire... and will find it!