Offline Marketing Advice - Where to allocate a $500 budget

Discussion in 'General Marketing' started by melonbar, Jan 16, 2009.

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  1. #1
    I have a web design setup and would like to target some local clients. Surprisingly, many in the metropolitan area do not have websites, and the ones that do have really crummy ones.

    Main target - Businesses without websites that can benefit from having one.
    Secondary target - Businesses with websites that can benefit from having a better one.

    Where and how should I invest $500?

    I've considered Direct Mail as an option -
    *4 Pages in an envelope, handwritten addresses, first class postage stamp

    Page 1 & 2 - 2 Page Letter
    >Introduction of company
    >Give industry statistics
    >Show benefits of having a website
    >Give an offer of a free domain name registration to find businesses interested in websites
    >Set the CTA for them to call in
    Page 3 - FAQ Sheet
    Page 4 - Free Domain Name Registration Offer Page

    I just have a few questions before firing the gun on this.
    -Do any of you have experience with this kind of marketing?
    -Is there anything I should include/remove?
    -Should I call businesses -before/after sending letters?
    -Is direct mail the best option?
    -What other offers would be enticing enough to get a customer to respond?
    -What services should I focus on selling?
    -Should I go with new business listings filed in the county, or go with yellowpages (perhaps the companies that buy large Ad space)?

    *Any other advice would be appreciated.

    Thanks!
     
    melonbar, Jan 16, 2009 IP
  2. raycer43

    raycer43 Peon

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    #2
    I know that geo-targeted PPC/adwords works well for people. Make sure your ads only run in your city. This SHOULD get you some results.
     
    raycer43, Jan 16, 2009 IP
  3. raycer43

    raycer43 Peon

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    #3
    I know that geo-targeted PPC/adwords works well for people. Make sure your ads only run in your city. This SHOULD get you some results.
     
    raycer43, Jan 16, 2009 IP
  4. Bushranger

    Bushranger Notable Member

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    #4
    Go visit a printers and have them print 'we build great websites' and your web address on them. Go visit local business personally & leave the interested people a pen, & your idea of course. Everyone likes a nice pen, leaves a great impression and promo will last the whole year until the pen runs out.
     
    Bushranger, Jan 16, 2009 IP
  5. melonbar

    melonbar Banned

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    #5
    Thanks for the advice.

    Any others are appreciated as well!
     
    melonbar, Jan 17, 2009 IP
  6. Coach Jeff

    Coach Jeff Peon

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    #6
    Pull some kind of publicity stunt and people will notice you. Just make sure it's the right kind of publicity stunt where the right people notice you (area small business owners).
     
    Coach Jeff, Jan 17, 2009 IP
  7. jonteezy

    jonteezy Peon

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    #7
    Nice, my area is the same way in regards to having low quality to no website capabilities whatsoever. Good idea!
     
    jonteezy, Jan 17, 2009 IP