Building link-based popularity Posted by Stefanie Ulrike Dürr, writing from Dublin 12/15/2006 12:41:00 PM Late in November we were at SES in Paris, where we had the opportunity to meet some of the most prominent figures in the French SEO and SEM market. One of the issues that came up in sessions and in conversations was a certain confusion about how to most effectively increase the link-based popularity of a website. As a result we thought it might be helpful to clarify how search engines treat link spamming to increase a site´s popularity. Algorithm is likely to result in the loss of the ability of link-selling sites to pass on reputation via links to other sites. Official Google Webmaster Central Blog see it here at DP http://googlewebmastercentral.blogspot.com/ Dated:Oct 22nd 2006, 7:18 pm In an earlier post I said that “The best links are not paid. Given the recent discussions of paid links, I wanted to talk about this issue in more depth. By Google's Matt Cutts: http://www.mattcutts.com/blog/text-links-and-pagerank/
The issue is quite clear here: SEO's and website owners want to improve their rankings. Google wants to give the best information the best ranking. These are often conflicting goals. Selling links (as opposed to trading links) is hard to detect - by definition. Google can't see when money changes hands (they haven't become a bank quite yet, though google -checkout is set to look like it is going to work like that). They try to detect this by other methods - but people will just try to circumvent their detection. In the mentioned post Matt Cutts just wants to discourage people from buying links, because it makes google's work harder. He's fighting an uphill battle though, because advertising is part of the modern world. It's one of the few cases where I feel absolutely no sympathy for google. Golly: the richest internet company around has to actually work at outsmarting SEO's? Great. Let them. [note to self: when buying or selling links, don't label it as such when using google-checkout in the future]
Official Google Webmaster Central Blog and not Matt Cutts Official news on crawling and indexing sites for the Google index As it stated above http://googlewebmastercentral.blogspot.com/ This go to Google Webmaster Tools at: http://www.google.com/webmasters/ and look for this on Google's blog for webmasters The latest news and info on how Google crawls and indexes websites
You are just repeating the official word from google. That's fine. My point is that there is more to that official word, then meets the eye.