Off page optimisation

Discussion in 'Search Engine Optimization' started by Arya Mandodi, Sep 20, 2010.

  1. #1
    what all things are included in offpage optimization?
     
    Arya Mandodi, Sep 20, 2010 IP
  2. jenny ty

    jenny ty Active Member

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    #2
    Off page includes :

    Directory submission ,
    Article Submission ,
    Social Bookmarking ,
    forum posting
    Link building
    Blogging & Blog commenting
    Yahoo question / answers


    Hope so now you understand what is off page SEO.
     
    jenny ty, Sep 20, 2010 IP
  3. shahidparwez

    shahidparwez Peon

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    #3
    In off page optimizations, activity which are doing from out side the website, like directory submissions, Blogs posting, Article posting, Forum posting,Social Media Optimization,Social Bookmarking etc.
     
    shahidparwez, Sep 20, 2010 IP
  4. praveenu

    praveenu Peon

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    #4
    Guys please search for the topics in DP before posting the question. There are lots of answers for your question.
     
    praveenu, Sep 20, 2010 IP
  5. Migueliscool

    Migueliscool Peon

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    #5
    Yea you pretty much build links using those methods.
     
    Migueliscool, Sep 20, 2010 IP
  6. bogs

    bogs Active Member

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    #6
    mostly link building, and I suggest to gather quality, relevant, and dofollow links..
     
    bogs, Sep 21, 2010 IP
  7. lilypage

    lilypage Peon

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    #7
    yep "Link Building" this is absolutely thing to do with optimization - and this is non stop - and yep forever stuff for your site that is if you want to rank on top position forever
     
    lilypage, Sep 21, 2010 IP
  8. VIBGYORtel

    VIBGYORtel Member

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    #8
    link exchange
    directory submission
    forum posting
    article submission
    blog posting
    blog commenting
    bookmarking
    search engine submission
    feed submission
     
    VIBGYORtel, Sep 21, 2010 IP
  9. vk_lisbon

    vk_lisbon Peon

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    #9
    On Page Optimisation (Optimization)

    Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

    On-Page SEO Checklist

    Always start with keyword selection, research and testing
    Meta Description tag
    ALT tags
    H1 tags
    URL structure
    Internal linking strategy
    Content
    Keyword density
    Site maps, both XML and user facing
    Usability and accessibility
    Track target keywords
    Expect results in 6-12 months

    Avoid common on-page SEO mistakes such as:

    Duplicate content
    URL variants of the same pages
    Off-site images and content on-site
    Duplicate title tags

    Do not use on-page SEO spamming tactics such as:

    Hidden text
    Hidden links
    Keyword repetition
    Doorway pages
    Mirror pages
    Cloaking


    Off-Page Optimisation (SEO)

    Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

    Off-Page SEO Checklist

    Always start with keyword research, testing and selection
    Use Keywords in link anchor text
    Obtain links from high ranking publisher sites
    One-way inbound links (not link exchange or reciprocal links)
    Different keywords in your link-ads from the same site
    Gradual link building technology (no growth spikes)
    Use relevant keywords near your inbound link (contextual relevance)
    Deep linking (from multiple pages to multiple pages)
    Target a large list of keywords (5-500+)
    Link from sites with a variety of LinkRanks
    Track active all keywords and refine strategy as required
    Discontinue campaigns if ranking does not improve
    Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

    Avoid common off-page SEO mistakes:

    Duplicate keywords in link avderts
    Site-wide links causing link growth spikes
    Using on-page SEOs to do the work of specialist off-page SEO's
    Placing random links without keywords near your link adverts

    Do not use off-page SEO spamming tactics such as:

    Link farms (sites with 100+ outbound links per page)
    Using irrelevant keywords in your link-ads
    Garbage links
    Link churning
    Hidden inbound links

    Off Page Optimisation VS On Page SEO (Optimization)

    Have you been investing heavily into on page optimisation (optimization) and not seen any results?

    You may have made sure that you picked one of the best on page optimisation agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectations and large part of your internet marketing budget with the on-page Search Engine Optimisation (SEO) agency.

    Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together.

    We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimisation strategies; now that on page optimisation has mostly lost all of its affect.

    Is there any need for On Page Optimisation?

    There are some basic optimisation issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimisation advice.

    We disclose up to date SEO advice and tips to most of our clients at no charge.

    After having the basics in place, creating masses of useful content is the main on-page optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

    More on off-page optimisation…

    Off page optimisation or off-page SEO is basically controlling how the internet portrays your website. 

    A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!

    *One way links from their link publishing partners
    Gradual link building technology
    Your business partners and their link publishing resources
    General internet resources: Powerful free directories, one way link brokering etc.
    Online PR campaigns
    News articles
     
    vk_lisbon, Sep 21, 2010 IP
  10. Arya Mandodi

    Arya Mandodi Peon

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    #10
    Thak you very much for the reply
     
    Arya Mandodi, Sep 21, 2010 IP
  11. mizrachfaith

    mizrachfaith Peon

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    #11
    Very comprehensive and informative, eh. :)
     
    mizrachfaith, Sep 21, 2010 IP
  12. rwsseo

    rwsseo Peon

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    #12
    There are many off page optimization activities like directory submission, bookmarking, article submission, classified, press release submission, blog posting, forum posting and more..
     
    rwsseo, Sep 21, 2010 IP
  13. merockysingh

    merockysingh Peon

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    #13
    Off Page Optimization includes:
    forum participation
    article submission
    directory submission
    blog posting
    Bookmarking
    social media marketing
    Advertisement :)
     
    merockysingh, Sep 21, 2010 IP
  14. girjeshSEO

    girjeshSEO Peon

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    #14
    some activities in Off Page Optimization

    • Directory Submissions
    • Social Bookmarking Submission
    • Article Submission
    • Press Release Submissions
    • Blog Posting
    • Forum Posting
    • Blog Commenting
    • RSS Feed Submission
    • Social Media Optimization
     
    girjeshSEO, Sep 21, 2010 IP
  15. itchair

    itchair Peon

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    #15
    Hi,
    I really agree with...And why don't you post those topics that you can't find the answer...
     
    itchair, Sep 21, 2010 IP
  16. clive2

    clive2 Peon

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    #16
    Off page optimisation means activities done for promoting site without making any changes in our site like directory submission, article submission, blog commenting, press release submission, classified submission and forum posting.
     
    clive2, Sep 21, 2010 IP
  17. krishna3

    krishna3 Guest

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    #17
    Hello friend,

    The same answer like others but most important off page activities are :

    Directory submission
    social bookmarking
    article submission
    blog commenting
    forum posting
    blog posting
    press release submission
    search engine submission
     
    krishna3, Sep 22, 2010 IP
  18. freshware

    freshware Peon

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    #18
    Hello Friend,

    We can include directory submission, article submission, blog creation, blog directory submission, RSS feed , forums posting , Press release , blog commenting .
     
    freshware, Sep 22, 2010 IP
  19. chartpoppers

    chartpoppers Peon

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    #19
    Off page may consist of following channels -
    Article submissions
    Link submission
    Blogging
    Blog commenting
    Blog submissions
    Link Exchange
    Forums potings
     
    chartpoppers, Sep 22, 2010 IP
  20. jamespa

    jamespa Peon

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    #20
    @ vk_lisbon thanks you have given a nice info
     
    jamespa, Sep 22, 2010 IP