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% of sales from Affliates?

Discussion in 'Affiliate Programs' started by kjbeckett, Aug 2, 2008.

0
  1. #1
    Hi

    I am a merchant that does well selling branded fashion accessories. I have an affiliate campaign but little to no sales come from it. It is poorly managed (by me) and needs more attention.

    Most of my sales come from natural listings and PPC on Google.

    I have been told by a number of people that I should be able to build (over time) my affiliate driven sales up to between 20 or 30% of total sales?

    Does this sound reasonable? Could a well managed affiliate campaign contribute to 30% of total sales?

    I am trying to understand how much effort I should focus on developing my affiliate channel or should I focus on other channels?

    Paul
     
    kjbeckett, Aug 2, 2008 IP