Hi all, I ran a Search Query Report on my campaign to see how it was doing, and I came across something that baffled me. A search for "cheap earbuds" and "cheap led torches" triggered my ads. I dont have either of these keywords but could the broad keyword "cheap marketing", which I have, be triggered by these? Ad Campaign: Small Business Marketing Search Query: cheap led torches, cheap earbuds. Search Query Match Type: Broad (Session-Based) Thankyou!
Yes, your broad matches triggered your ads for those keywords. Google "expands" your broad matches, a reason why not to use broad, especially for short tails.
Yep, expanded broad match rears its ugly head again - not Google's best / most accurate piece of engineering I have to say. Use negative keywords to make sure you don't trigger when you don't want to