What just happened to the number of results returned on Google SERPS ? I've checked dozens of phrases, and the total number of results returned is down by a factor of 10, on average. Phrase which used to have 2 million results, now returns just over 200,000 Phrase which used to return 10 million results, now returns 1 million etc, etc What just happened ? Have I missed something? These are major changes
Yep - I am seeing that on all KW's I track - and that is on Google .co.uk No difference in P1 SERP's themselves though
It's the same on Google.com searches - far far fewer results returned European Google is unaffected so far (France, Germany etc)
Well, who gives? I suppose no one goes on page 4. To me, if they say 100 results found is more than enough Seriously, saying you have 20 million documents for a given keyword is totally useless for the most.
You have only been able to see the first 100 pages anyway. So the change is not about that which makes more interesting.