Hello, What is a good amount of keyword phrases to have in an adwords group. I have heard to make it around 25 and I have heard to make it as high as 100. This is a wide range, what is the best technique? Thank You, IBW
I use 25. If I am using all 3 match types - phrase, exact, and broad I will use 75. What I mean by this is if I am using all 3 match types on one keyword which I usually do and see which one performs the best in CTR as well as conversion.
The more the merrier I would say (max is 2000). After all, when you look at the report, the performing stuff go to the top so you never have to look at the rest... but why lose the chance to score with a phrase if the cost is zero?
If you stuff 2,000 you will be slapped. If not now, then in the future. They don't like this, it's not targeted, it's just lazy. 1 to 25 is ideal, but you can go as high as 50 if you're going for the content network.
I have done 2000 keywords, maybe 10% of the time I have got slapped. But in anycase, you have a point. There should not be a need to have too many keyword.
Am I getting the wrong idea here? I use a very targetted approach. Some campaigns just target Google Search (not search network/ partners) with only a few key words. I have lots of Ad Groups in each Campaign, maybe 50, but each Ad Group would have only 2-3 versions of the ad and between 2-10 key words per Ad Group. I was working on the basis that this would provide a narrower focus and hence increase the quality of each key word. It seems to work, with most of my key words ranking great or good. If I now add lots more key words to each ad group, won't it dilute the quality score?
You won't get slapped for having a lot of keywords in an Adgroup, but you probably should be (by the person paying the bills). Google are very focused on the concept of relevance. If somebody searches on Google, Google want the results to be relevant to them. There are two reasons why having a lot of keywords can cause you problems. 1. Your advert isn't relating to your keywords. Google wants your advert to relate to what they're searching for. The best way to do this is to plonk* the keyword in your title (and DKI doesn't count!). This gives Google a warm, fuzzy feeling about your advert, so it doesn't penalise you. 2. Your advert isn't targeted to what people are searching for. If they are searching for a toaster, and you've just written an advert about kitchen electricals in general (because you've got kettles, microwaves etc in the same adgroup), they'll click on an advert about toasters specifically. Your clickthrough rate will suffer, and as a result, so will your QS. You can have a lot of keywords in an Adgroup only if they are all strongly related (e.g. for a specific product), and even then you need to watch individual clickthrough rates and minimum bids closely. * Technical term.